Comfort Solutions Unveils Major Plans for 2012

Retailers visiting Comfort Solutions at the upcoming Las Vegas Furniture Market at the World Market Center in Las Vegas will experience a company positioned for growth in the year (and years) to come. Not only has the company fully embraced its new Never Stop Dreaming™ brand identity, but also the completely transformed showroom personifies it.

Space A-546 has been renovated to represent “the leading edge of mattress retailing now and for the future,” said president and COO Dave Roberts. “In the products we’ll present, the first-ever market activities we’ve planned and the showroom environment we’ve created, our total Las Vegas effort will confirm who we are and the leadership stake we’re firmly planting in the arenas of sleep science and technology, product innovation with purpose, meaningful sleep solutions and sustained corporate citizenship.”

Comfort Solutions’ revamped space is modern, sleek and high-tech, blending new technologies, media and materials to create the right venue for its iMattress™ market introduction and other new products.

The showroom’s dramatic rotunda is poised to present a new, ultra-luxury collection of King Koil® products, to be unveiled only at market. Comfort Solutions’ has created special stations, in the space, intended for sleep education, product training and discussion. Furthermore, the spacious new lobby—dedicated to the Comfort Solutions brand and Never Stop Dreaming message—includes a giant video screen, sofa seating and other visitor amenities.

Along with its new show space, the company will host for the first time in Las Vegas a formal, invitation-only pre-market event on Sunday evening, January 29, 2012.

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About Comfort Solutions: A global mattress producer and name, Comfort Solutions has 10 domestic and 30 international licensees. Each is committed to helping drive business for its retail customers through relevant and innovative brands and programs.