Classic Brands Unveils Updated, User-Friendly Website

Specialty bedding manufacturer Classic Brands has announced the re-launch of its new corporate website – The newly designed website provides consumers a user-friendly experience with improved navigation and functionality. The website is set to launch just in time for the Fall High Point Market.

The website is designed for a media-rich experience across desktop, tablet and mobile devices, providing visitors with a seamless interface and a detailed overview of Classic Brands vast portfolio of products.

“The newly designed website is a complete rebuild, top to bottom," explained Michael Zippelli, President and CEO of Classic Brands. "As a consumer-facing platform, it is a key component of our partnership with our retail customers, and it will serve as a destination for consumers looking for product information and technical specs as well as locations to purchase Classic Brands sleep products.”

Designed with a fresh, modern layout executed in soothing hues, the website features easy-to-navigate functionality, product videos, downloadable instructions for each of Classic Brands’ products. In addition to the information about the company’s extensive lineup of mattresses, bed foundations, pillows and other sleep accessories, the website delves into healthy sleep issues with its blog and provides a wealth of information to help consumers make an educated mattress buying decision.

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About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help get the maximum benefit out of each night of sleep.