Bolstering its sustainability and customer satisfaction efforts, BEDGEAR recently improved its online PillowID finder and in-store pillow and mattress fitting process. These improvements—aimed at getting the “consumer fit right the first time”—have contributed to BEDGEAR’s low 1% return rate.
Guided by BEDGEAR’s core belief that one size does not fit all, both the online PillowID finder and retail sales associates use a brief questionnaire to fit each individual based on details like body type, sleep position and temperature. BEDGEAR believes 30% of a sleeper’s comfort comes from the pillow and 70% from the mattress. As such, pillow and mattress fittings are both offered in store. Available in different sizes and heights, BEDGEAR Performance pillows are made to promote proper neck and spinal alignment. Both the PillowID and instore fitting options take less than a minute to complete.
“Sustainability has always been a key consideration for BEDGEAR,” said Eugene Alletto, BEDGEAR’s CEO and founder. “Besides creating engaging in-store experiences, our retail partners also deeply care about reducing their carbon footprint. They are discovering their RSAs are an extension of their sustainability efforts. The extra few seconds RSAs spend with a shopper to conduct pillow and mattress fittings not only stops feeding the landfill but also increases the customer’s long-term happiness and decreases returns.”
BEDGEAR’s Performance mattresses, pillows, sheets and mattress protectors are engineered with fabrics that are moisture wicking, instantly cooling and that maximize airflow to allow the body to naturally regulate its temperature.