Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Marketing

BEDGEAR Supports Customer Satisfaction With Online PillowID Finder And In-Store Fitting Process Improvements

Bolstering its sustainability and customer satisfaction efforts, BEDGEAR recently improved its online PillowID finder and in-store pillow and mattress fitting process. These improvements—aimed at getting the “consumer fit right the first time”—have contributed to BEDGEAR’s low 1% return rate. 

Guided by BEDGEAR’s core belief that one size does not fit all, both the online PillowID finder and retail sales associates use a brief questionnaire to fit each individual based on details like body type, sleep position and temperature. BEDGEAR believes 30% of a sleeper’s comfort comes from the pillow and 70% from the mattress. As such, pillow and mattress fittings are both offered in store. Available in different sizes and heights, BEDGEAR Performance pillows are made to promote proper neck and spinal alignment. Both the PillowID and instore fitting options take less than a minute to complete. 

“Sustainability has always been a key consideration for BEDGEAR,” said Eugene Alletto, BEDGEAR’s CEO and founder. “Besides creating engaging in-store experiences, our retail partners also deeply care about reducing their carbon footprint. They are discovering their RSAs are an extension of their sustainability efforts. The extra few seconds RSAs spend with a shopper to conduct pillow and mattress fittings not only stops feeding the landfill but also increases the customer’s long-term happiness and decreases returns.” 

BEDGEAR’s Performance mattresses, pillows, sheets and mattress protectors are engineered with fabrics that are moisture wicking, instantly cooling and that maximize airflow to allow the body to naturally regulate its temperature. 

Visit bedgear.com  

January 19, 2022/Marketing
Tags: BedGear, Winter 2022
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2022/01/Marketing_Bedgear.jpg 447 800 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2022-01-19 09:00:052022-01-18 17:15:29BEDGEAR Supports Customer Satisfaction With Online PillowID Finder And In-Store Fitting Process Improvements
You might also like
store open sign In-Store Resources and Tools
BEDGEAR Debuts New Collections Touting Sleek Designs
Bedgear-Travel Bedgear Debuts Two Unique Accessories Programs

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

Corsicana Delivers RENUE Adapti-Gel CollectionEmma mattressThe SSA Sleep Pavilion Showcases 19 Companies At Winter Las Vegas Market
Scroll to top