Bedgear Debuts Interactive “Pillow ID” Fitting Tool

Bedgear Performance Bedding has unveiled a new interactive shopping experience on its website, allowing consumers to “find their fit” with a personalized performance pillow. Officially launched in November in anticipation of the holiday season, the Bedgear Pillow ID introduces a new way to shop for a pillow through an individualized, interactive and convenient online tool. Inspired by its highly successful, patent-pending retail model of personalized pillow fittings, Bedgear developed this new platform to reach a wider audience of consumers looking to improve their sleep quality for better rest and recovery at night.

The Pillow ID product selector helps consumers determine the right pillow for them based on their sleep style, body type and mattress. A series of eight questions helps to identify a variety of pillow options according to personal profile and preferences. Consumers can choose to purchase immediately or have the results emailed to them.

Getting fit for the right pillow is as essential to sleep quality as the mattress, accounting for up to 30% of total sleep comfort. Of the 24 vertebrae that make up the spine, seven run from the base of the skull to the top of the shoulders and are directly impacted by pillow position and support. Studies indicate that a vast majority of people sleep on a pillow that does not provide proper spinal alignment, resulting in restless nights, grogginess and neck pain. Better sleep is a proven contributor to improved daily performance, from mood to memory, weight maintenance, immunity and muscle responsiveness.