Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Marketing

Beautyrest’s Harmony Lux Inspires Ocean-Life Mural

Earlier this year, Beautyrest introduced its new Harmony Lux line featuring SEAQUAL ticking. Each queen mattress uses the equivalent of 50 plastic water bottles retrieved from the world’s oceans.

Alithea Lass of William Thomas Mattress Gallery in Cottonwood, Arizona was so inspired by the new line that she commissioned a 28-foot ocean-life mural for her showroom, with work completed by local artist and scuba diver John Alvey.

“As a scuba diver, this mural was a passion project for me. While traveling to go diving isn’t as feasible at the moment, painting this mural in honor of the Beautyrest Harmony Lux line transported me back to the ocean,” explained John Alvey, the artist commissioned to paint the mural.

In addition to using sustainable materials, the Harmony Lux line also features a range of advanced technologies. These include a new carbon fiber foam for consistent support and gel memory foam directly below the quilted sleep surface for immediate pressure relief. Additionally, the line is made with premium memory foam featuring actual diamond particles to help conduct heat away from the body.

“Beautyrest’s partnership with SEAQUAL to create the Harmony Lux line is a perfect example of the good we can accomplish in the bedding industry. With this mural, I wanted to showcase an effort that was particularly important to me – removing ocean plastics to help save our bodies of water,” said Alithea Lass, owner of William Thomas Mattress Gallery.

In other brand news, Beautyrest recently debuted a new creative campaign, specific to the Harmony Lux line, under the “Sleep First Class” platform. See the spot here.

Visit beautyrest.com

July 7, 2020/Marketing
Tags: beautyrest
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2020/07/BR-Harmony-Lux-Mural-Finished-scaled-e1641219430158.jpg 383 800 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2020-07-07 14:14:052020-07-07 14:14:05Beautyrest’s Harmony Lux Inspires Ocean-Life Mural
You might also like
Beautyrest Offers Honeymoon Travel Contest
Beautyrest Platinum Hybrid 2018_Room Beautyrest Debuts New Additions To Silver, Platinum And Black Collections
Beautyrest Platinum Hybrid 2018_Room Spotlight on Accessories

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

Snooze News Weekly | June 26 – July 2, 2020Malouf Debuts Salt Flat Furniture In Its Showrooms
Scroll to top