AVB Marketing (AVBM) recently launched its latest system enhancement to LINQ, an automated merchandising platform developed for the independent retailer by the independent retailer. The highly anticipated release of LINQ Package Builder allows the retailer to control the bundling of individual products and dynamic pricing automation ensures package pricing will never be obsolete when displayed on the retailer’s ALTA website solution.
Designed with feedback from a focus group of AVB/BrandSource members, the Package Builder allows the independent retailer to bundle individual products together into a package with cumulative pricing summing the total of the package components. The included add-ons functionality allows for low effort/high reward in the up-sell and cross-sell potential for these packages and their associated components.
The New Release Offers Increased Flexibility For Retailers
Prior to the release on September 22, 2021, all independent retailers using the LINQ system as their merchandising platform had to rely on globally merchandised packages and/or submit a request for packaging product. Today, with the release of Package Builder, all retailers using the LINQ system on a Commerce (or above) ALTA website level will have access to create custom packages and pricing by self-serving within the platform. They will no longer need to submit requests or rely on globally merchandised packages.
With this release, all images, manuals, and spec sheets will follow the associated simple products into a bundle SKU and retailers will have the option to supersede cumulative package pricing with overrides and rules. In addition, the implementation of status automation has been included in the rollout, meaning that if any of the component products are inactive in the catalog, the package will also be inactive. This fail-safe ensures that packages with “out of stock” or discontinued products do not show on the retailer’s ALTA website solution.
Custom package creation will be available to all retailers on an ALTA Commerce or higher-level website. Vendor packages created globally by AVBM are available to all ALTA website levels.
About AVB Marketing
AVB Marketing, located in Sacramento, Calif., is the e-commerce, advertising and digital marketing arm of the AVB/BrandSource buying group for independent appliance, home furnishings and consumer tech dealers. As an industry-leading omni-commerce provider of SAAS and digital marketing solutions, AVB Marketing has revolutionized independent retail and has leveled the playing field in the David-and-Goliath fight for market share against big-box stores both online and brick-and-mortar. Driven by the stories and hard work of the independent retailers they partner with, AVB Marketing delivers best-in-class growth solutions and service fueled by a passionate team built on mission belief, innovation and an unwavering commitment to keep independent retailers of appliances, furniture, mattresses and electronics profitably in business.