Assurant Offers E-Retailers Valuable Online Protection Plans

Assurant Solutions recently launched Assurant Cart Protection, a technology solution that helps small and medium e-retailers add protection products to their e-commerce checkout page with limited upfront investment or hassle.

Assurant Cart Protection integrates easily into online retail platforms, enabling e-retailers to quickly add protection products to their e-commerce checkout page. With a single click customers can gain peace of mind about their purchase and merchants instantly can generate additional revenue and boost margins.

“Assurant Cart Protection provides online shoppers an easy, convenient way to protect their purchases,” said Matthew Pufall, Director of Product for Assurant Cart Protection. “For merchants, in addition to a low-cost source of new revenue, they get the opportunity to build customer relationships and foster loyalty past the point of sale.”

According to Forrester Research, cross-sale opportunities can represent an additional 30 percent of e-commerce revenues. Assurant Cart Protection enables cross-selling of protection products either as a white-labeled or co-branded offering—and the technology is supported by virtually every e-commerce platform.