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Point of Sale (POS) is the engine hidden beneath the hood of a car. You don’t always notice it, but if something isn’t working well it negatively impacts your experience. Ultimately, POS is what makes a customer experience simple and easy versus challenging and frustrating. The unsung hero of the shopping experience, POS is essential to customer acquisition, retention and satisfaction. Below are three specific ways POS supports the customer journey in bedding retail and can make or break the consumer’s trust in your retail business.
Deliver A Frictionless Customer Experience
What does friction look like? Glitches at checkout, unaccounted for inventory, uninformative receipts— all of these details contribute to the customer’s experience. A snag at any point in the purchasing process can cause the consumer to lose trust in the store and abandon their physical or virtual cart. A truly seamless experience may go unnoticed, but when something goes wrong—even a seemingly minor issue—it can derail the path-to-purchase. High quality POS with seamless delivery scheduling, form designing options and accurate inventory management provides that smooth experience that the consumer may not notice, but will definitely appreciate.
Maintain Appropriate Inventory – In-Stores and Online
Today, one can easily go online to see if inventory is available at a store near them. Many consumers have gotten into the habit of checking inventory levels prior to going into a brick-and-mortar shop.
But what if, when they get there, the item they wanted and that the store reportedly had an abundance of, isn’t present in the showroom? You may have lost this customer. The same is true of a situation where a customer comes to the store, the RSA looks up the item, the POS system says it is there, and then it cannot be found.
Finally, the third experience of disappointment goes like this: the RSA hypes up a customer about a specific mattress or pillow. There’s a test model in the store, but when the RSA goes to make the transaction and send the customer on their way, the inventory isn’t available. The items had been selling well for weeks but there was no inventory replenishment in place.
Having a high-quality POS system in place can help you ensure that you have items on hand and ready to sell whenever the customer is ready to buy it. It ensures that your inventory reporting is accurate and up-to-date to the minute and across multiple store locations, your website and distribution centers.
Meet Customers Where They Are
Whether it’s having a strong ecommerce presence or offering mobile purchasing, it’s important to give your customers the option of shopping how and where they want to shop. High quality POS can facilitate a positive, intuitive shopping experience wherever and whenever the customer chooses. Mobile POS in a showroom allows the RSA to deliver a seamless segue into the final purchase and close more sales—effortlessly adding to the ticket within a conversation — rather than needing to end a conversation to move a customer over to a register like in a traditional brick and mortar setting.
If these are challenges that resonate with you, STORIS offers all the features necessary to facilitate the modern experience your customers expect. Learn more about STORIS’ capabilities specific to bedding and mattress retail in its all-new bedding retail technology guide.