Over the years, we’ve come to expect the High Point Market to be a slower affair than its Las Vegas counterpart – and last week’s spring show was par for the course. As rainy weather throughout the country wreaked havoc on travel plans, the bedding floors were unsurprisingly quiet. New introductions were few and far between, as many of the products on display had already made their debut in Las Vegas. And yet, despite this, the outlook remained positive. From the manufacturer standpoint, the High Point Market benefitted from quality over quantity – as slower foot traffic allowed for more meaningful conversations with the regional, furniture, big box and even online retailers that were in attendance. It was clear across the board that the summer market is already top of mind for a lot of bedding companies – with a number of brands even starting to tease the new collections that they will be unveiling in July. As a whole, the spring High Point Market served as a valuable opportunity to explore more creative retail opportunities.
Here are the top trends we saw at the spring High Point Market.
Meaningful Retail Solutions
At the spring High Point Market, manufacturers truly kept the retailer in mind. Numerous brands highlighted new or expanded programs and strategies that prioritize retailer business needs. Manufacturers are aware of retail’s current struggle with online competition and of the consumer’s shifting expectations of the shopping experience. From educating the retail sales associate, providing post-purchase support, offering private label services to telling compelling brand stories, these bedding and mattress companies offer comprehensive support to set retail partners up for success and help them compete in today’s market.
Launched in January 2015, Protect-A-Bed’s e-learning platform, PAB-U, has supported the brand’s retail partners for a while now. With training modules available in English, Mandarin and Spanish, the comprehensive support system provides retailers a deeper understanding of the products offered by Protect-A-Bed, enabling them to speak knowledgeably with customers and more effectively market their offerings. Protect-A-Bed not only provides retailers with all the products they need to make sales, but also the tools and know-how to sell them. As PAB-U continues to gain popularity among retailers, the brand has enhanced the program with new modules, resources and in-person support from Protect-A-Bed staff members.
Seeking to provide retailers with a complete support program, Ergomotion developed its Club Ergo program. The brand spotlighted this program at the spring High Point Market. Members of the ‘club’ receive a full slate of benefits including discounted floor samples, cash back bonuses, free POP, discounted seasonal and promotional POP, co-op funding with select product packages, inclusion in special events at market, first looks at new products, early bird pricing and more. The company has further enhanced these benefits with a newly launched post-sale support program. By covering all post-sale logistical details, including white glove delivery service and set up along with warranty services, Ergomotion allows retailers to focus on selling the products and increasing their bottom lines.
In addition to spotlighting its accessories offerings, Danican also highlighted its private labeling support at the spring High Point Market. The company’s worldwide Private Label Program is flexible and specifically meets the requirements of retailers, distributors and manufacturers in the United States. Private label programs allow retailers to infuse products with their own brand story, helping consumers better understand the value of shopping at a particular store. Danican recently updated its private labeling program to provide design support, manufacturing, and quality assessment, pricing and shipping services, delivering more customized solutions to its retail partners.
BEDGEAR has taken a slightly different approach from private labeling. By mastering its own marketing and branding, BEDGEAR has created a memorable story that consumers are beginning to recognize. As such, a retail partner’s association with the brand through shop-in-shops and brand stores can help drive traffic to brick-and-mortar locations. BEDGEAR provides retailers with the POP, marketing support, special event activations and, of course, the sporty products for which the brand is known. By marketing through pop-up shops and providing retailers with eye-catching aesthetics and one-of-a-kind experiences, BEDGEAR helps its partners understand and implement the in-store shopping environment today’s consumers desire.
First introduced at the winter Las Vegas Market, PureCare’s “Retail Design Center” is another example of dedicated retail support. This new space offers a fully integrated and hands-on experience for retailers looking to mix-and-match PureCare’s products to create a customized line-up for their stores. In addition to having all of PureCare’s products and displays on hand, the Design Center serves as the “cutting room floor”—a space where retailers can sit down with members of the company’s sales and marketing teams and build out a full program from start to finish. Whether a retailer is looking to stock the company’s branded sleep accessories or develop new private labeling offerings, PureCare delivers more customized retail solutions.
Fashion-Forward Sleep Accessories
While there may be fewer traditional mattress buyers in attendance, High Point continues to be a valuable destination for furniture retailers and designers. The accessories offerings on display at the spring market reflected this. We saw a wide variety of top-of-bed and accessories products that put a premium on style and design. Of course, that didn’t mean that they were all form and no function. Rather, these sleep products seamlessly integrate advanced design features and eye-catching looks, while innovative details deliver added value and key differentiation. Whether you’re a furniture retailer looking to expand your bedding options or a mattress retailer aiming to be a one-stop-shop destination, these sleep accessories will stand out as stylish additions to any bedroom.
With advanced adjustable features and an easy-to-integrate design, Ergomotion’s Motion Bedroom Furniture line-up is an ideal option for both furniture and mattress retailers alike. The line includes the company’s three-model Element collection, which delivers all the functionality of an adjustable base in an extra-slim design. Because of its unique shape, the Element can be easily integrated into any existing bed frames or bedroom sets. Not only is this a selling point for consumers, it also gives furniture retailers a valuable add-on opportunity that does not require them to displace any of the products on their showroom floors. For mattress retailers who are interested in offering this powerful adjustable base, Ergomotion recently developed the Slim: a new version of the Element base that includes legs so that it can be showcased on its own. Additionally, the Slim’s thin design means that more units can fit in each container – making shipment efficient and less costly. Ergomotion also debuted the new “Sonic Massage” feature at the spring market. While standard massage features can be shaky or noisy, this new unit uses an advanced sound wave technology in order to deliver a relaxing massage feel without the rattling vibration. By developing more meaningful adjustable features and offering more choice to the consumer, Ergomotion continues to help its retail partners maintain high margins in an increasingly commodified category.
Over the past few years, Classic Brands has been working to establish itself as a one-stop resource for bedding retailers, especially in the ecommerce space. As part of this approach, the company spotlighted a new collection of upholstered headboards at the spring High Point Market. Available under the company’s DeCoro brand, these new easy-ship headboards feature six different shapes that range from traditional to transitional. Additionally, the line-up offers a variety of different color and feature options, including nail head trim, decorative tape edge and deep button tufting. With retail prices set between $299 and $599 in queen, this new headboard collection is an ideal companion to Classic Brands’ value-oriented mattress portfolio – delivering added style and greater convenience.
Hallmart spotlighted a wide assortment of its top-of-bed programs at the spring High Point Market. Available in a range of price points, these stylish new ensembles were developed to offer retailers competitive margins and valuable add-on opportunities. The company’s new Layering Program includes six and eight piece ensembles that feature contrasting patterns, textures and accent pieces. With pattern options that include prints, plaids and geometric shapes in both youth and adult styles, Hallmart has developed a versatile top-of-bed program that helps retailers connect with a wider range of customers. The company further enhances the program with matching pillow options, giving consumers the opportunity to create and complete their ideal sleep environment.
Malouf has been making a name for itself in recent years for its comprehensive accessories portfolio and carefully considered product design. At the spring market, the company introduced a new upholstered headboard collection that continues this trend. The line-up is made up of two designs, one with a “scooped” shape and a tufted rectangular option. Both headboards feature adjustable legs, ensuring that the product will fit consumers’ bedroom sets no matter their existing bed frames and mattress heights. The legs can also be removed and stored within a specially designed compartment in the back of the headboard, which allows for easy one-box shipping. In addition to the headboard line, Malouf also spotlighted its new Duvet option. First debuted at the winter market, this top-of-bed product is made from a soft bamboo fabric and features a patented design. With eight interior loops, the duvet cover secures neatly to the comforter – making set-up easier than ever before. These two offerings are perfect examples of Malouf’s unique approach to product development. The company is consistently working to improve and reiterate its sleep accessories, striking the right balance between style and function. By combining sleek design elements with meaningful product features, Malouf has created a valuable accessories portfolio for today’s retail demands.
Cooling Foam Mattress Collections
Cooling has been a major buzzword in the mattress marketplace over the last few years, and it continues to be a sought-after feature today. At the spring High Point Market, several brands showcased the latest slate of temperature regulating foam mattresses. Each of the following mattress collections not only delivers conforming comfort that consumers are looking for, but utilizes unique technology to help them create a cooler, cleaner sleep environment.
With a sleek look and advanced technological features, Magniflex’s new Nuvola collection is made with Thermic fabrics and Aquabreeze foam. Absorbing body heat generated while sleeping, the thermic fabric stores the energy and then releases it to provide the sleeper with a cool and refreshing sensation. Offering increased airflow, the high-tech material is applied to breathable natural viscose fabric on the topside of the mattress cover. The second major component of the mattress, Aquabreeze, is soft and durable foam with open cell construction facilitating increased airflow and a cleaner, cooler sleep. The new Nuvola collection comes in 10” and 12” inch profiles.
Classic Brand highlighted its new four-bed collection, PostureTemp, at the spring High Point Market. Offering a mix of memory and gel-infused memory foam, the collection is designed to provide consumers full-body support and temperature regulation. From the 14.5-inch Magnificent, the 13.5-inch Celsius to the Fahrenheit and the 12-inch Frio, each mattress in the collection employs the brand’s high-tech, cool-knit cover and a variety of gel infused high-density memory foams to regulate body temperature throughout the night.
One of the coolest sleeps on the market, Kingsdown’s sleek Blu-Tek collection comes in three models: 10.5-inch plush, 10.5-inch firm and a 13-inch. Each model offers a zoned comfort layer of adaptive foam, a Cool Wave high-density transition layer, progressive support layer with Airflow, enhanced lumbar support zone and a wave cut contoured base layer to provide optimum support and provide a breathable sleep. This unique construction ensures that each mattress accommodates each sleeper’s specific support needs, no matter their body size or weight. A performance knit cover further enhances the comfort feel, delivering advanced cooling benefits that are unparalleled by traditional foam mattresses. Ranging from $1,999 to $3,499 at retail, the newly updated Blu-Tek line-up is a meaningful addition to Kingsdown’s comprehensive mattress portfolio.
It was not that long ago that nearly all mattresses on retail showroom floors were two-sided. As the popularity of foam beds has grown over the years, this traditional design has become significantly less ubiquitous. But even though specialty beds may be the primary offering these days, there is still a market for two-sided mattresses. For retailers that are looking to connect with these customers, there are a number of dual-sided mattress options that are anything but old-fashioned. Made with high-quality components and luxurious comfort materials, these new two-sided mattresses deliver popular sleep benefits that are sure to connect with any consumers.
Designed to deliver enhanced conformance and unmatched support, Therapedic’s new Therawrap2 Collection is made with a dual-sided design, pocketed coils and advanced foam technology. The line-up touts key step-up features that include copper gel memory foam and new high-density foam, both of which provide greater elasticity, increased flexibility and a more sumptuous feel. For added comfort, Therapedic topped the Therawrap2 with Bekaert’s temperature-regulating Adaptive fabrics to ensure a cooler, drier sleep environment. Ranging from $999 to $1,299 at retail, this four-model line-up equips retailers with a luxurious two-sided mattress at entry-level price points, delivering a wide range of key features and solutions.
Shifman has been crafting luxury mattresses by hand for 125 years. To celebrate that milestone, the company introduced its new 125th Anniversary Collection at the spring High Point Market. Like all of Shifman’s mattress options, this line-up features a two-sided design and is complimented by an eight-way hand-tied upholstery coil boxspring. Retailing for $1,999 in queen, the 125th Anniversary also touts a tack-and-jump quilt design, layers of natural cotton and a luxurious comfort surface. The two-sided design harkens back to an older era, evoking a time when such a high level of craftsmanship was standard. Today, Shifman remains steadfastly committed to delivering quality, durability and comfort – and the new 125th Anniversary Collection exemplifies the family-owned company’s longstanding devotion to hand-made, two-sided luxury.