You Might Be Missing High Point, But You Don’t Have To Miss These Bedding Programs

Even though you aren’t getting ready to head out to the spring High Point Market right now, there are still plenty of new bedding programs to check out from the safety of your home! Here’s a quick update from a few of the bedding companies that had planned on showing in High Point this spring. You can read more about all of the brands and their new products in the new spring issue of Sleep Retailer—out now!


Brooklyn Bedding

Brooklyn Bedding’s Bloom Essential Hybrid combines all the superior pressure point relief of latex with the deep compression support of individually encased coils—while also offering a sustainability story. The mattress is made with Talalay Echo foam, which is derived from a process that repurposes unused fabrication cuts to deliver all the benefits associated with latex, while reducing wastefulness.

“The launch of the Bloom Essential Hybrid perfectly aligns with our goal to bring customers an affordable luxury sleep experience, while owning best practices with regard to sustainability,” said John Merwin, owner and CEO at Brooklyn Bedding. “Every mattress we sell is handcrafted in our state-of-the-art factory in Phoenix where we strive for zero waste. Ninety-nine percent of the raw materials we use, from threads and tapes to foams and coils, are recyclable.”

Read more here.


Corsicana

EP_Corsicana NightsbridgeUnderstanding that the majority of mattress sales are made below the $1,000 price point, Corsicana is infusing high-end detailing into this entry-level category. The new Nightsbridge Collection is made with a slew of high-end features, including graphic-infused foams, micro-coils, high-density gel memory foams and high-resilient support foam.

“With at least 75 percent of mattress units selling at price points below $1,000, NightsBridge is targeting the vast majority of consumers who are in the market to buy, but want more features and benefits and willing to pay a few more dollars to get a more luxurious sleep experience,” said Michael Thompson, chief executive officer of Corsicana Mattress. “This collection demonstrates that a consumer doesn’t have to pay $3,000 or more for luxury.”

Read more here.


Malouf

Accessories_Malouf 2In addition to expanding its furniture line-up, adding modular options to existing products and introducing two new designer models, Malouf is spotlighting two of its biggest hits from the Winter Las Vegas Market: its new CBD Pillow Line and its 55 Series of adjustable bases. The company is releasing freshly-upgraded adjustable bed base models within its 55 Series, with even more UPS-shippable options available. In particular, Malouf is highlighting the array of features that are available via the new Malouf Base App. These include Partner Control and hands-free Siri Shortcuts, along with its most innovative addition yet: Snore Detection.

“When creating the Snore Detection feature, our in-house software engineering team collected over 11,000 snore samples and sound clips—allowing the Malouf Base App to detect human snoring and raise an adjustable bed base accurately,” explained Mike Douglas, VP of sales for Malouf. “We received great feedback from accounts at Las Vegas Market about this feature, and we’re excited to share other developments coming soon to the Malouf Base App.”

Read more here.


Modway

Mattress_Modway FlexhavenAt the winter Las Vegas Market, Modway debuted its first-ever private-label mattress collection called Flexhaven. Motivated by its goal to support brick-and-mortar retail by helping retailers better compete with online brands, the company is offering the Flexhaven collection exclusively to in-store retailers. In recent years, Modway noticed the recurrence of competitors selling online while having retail partnerships. The Modway team recognized the uphill battle that retailers faced as a result of this.

“We saw stores partnering with mattress brands that sold the same products online,” said Yonatan Gordon, Director of Product Development. “After seeing this and asking current accounts for their feedback, we realized the need for a mattress program exclusively for stores.”

Read more here.


Shifman Mattress

Mattress_Shifman FretteShifman Mattress Co. has partnered with the Italian luxury linen brand Frette on a new mattress collection. The Frette x Shifman Mattresses collection features high-quality natural materials and iconic design, crafted using traditional mattress-making techniques by local artisans at the Shifman factory in New Jersey. In addition to high-end craftsmanship, the three models in this collection are dressed in cover fabrics that feature Frettes iconic Chains motif in an elegant color palette of milk and light beige.

“We are proud of the new exclusive Frette x Shifman collection, which enhances our offering of a unique range of products that embodies the ultimate luxury sleeping experience and unmatched comfort to benefit the overall health and wellness of our discerning customers,” said Bill Hammer, president of Shifman.

Read more here.


The Pillow Bar

Accessories_Pillow Bar 2The Pillow Bar is now working with high-end mattress makers, luxury boutique retailers and hotels to create private label custom pillows and other bedding luxuries. Since expanding into this category, the sleep accessories maker has reported rapid double-digit growth.

Partnering with dozens of customers nationwide to create unique branded products that are made in the U.S.A., The Pillow Bar offers extensive knowledge of sleep patterns, sleep styles and pillow making.

“With this expansion of our private label offerings, our luxury bedding and pillows can reach new customers and new markets,” said Merrimac Dillion, founder of The Pillow Bar.

Read more here.


Learn more about all of these programs and many more in the new spring issue of Sleep Retailer!