Wright of Hong Kong, a subsidiary of Wright Global Graphic Solutions announced that John Cheng has joined the company in the position of sales executive, operating in a sales and marketing capacity. Cheng’s key responsibilities in this role will include overseeing the branding and marketing concepts for labels, mattress components and top of bed items, selling to the Asia Pacific region. Cheng will report to Director of International Business Development Pat Flippin, and will work closely with the Wright offices in the United States to develop marketing materials and grow their digital presence in the Asian market.
A sales and marketing expert skilled in developing and maintaining sales goals, marketing plans and creating branding solutions, Cheng brings experience positioning and promoting brand products, events and goals. Prior to joining Wright of Hong Kong, Cheng was responsible for managing marketing and promotional activities for events including the Gold Coast International Boat Show, Phuket International Boat Show and China International Furniture Fair among others. Additionally, Cheng, in his prior positions, crafted advertisements using his talents in the graphic design sphere.
“We are very excited to bring John on board to participate in and grow our business in the Asia-Pacific market. His knowledge of sales and marketing, experience in designing and creating promotional materials, and knowledge of the industry make him an ideal candidate to continue to increase sales in the region,” said Wright of Hong Kong Managing Director Waiman Suen. “There is terrific opportunity for growth for us in the Asia Pacific market, and I believe that Cheng’s expertise and knowledge make him the best person to take on the challenges associated with this role.”
For more information, visit www.wrightglobalgraphics.com.
About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphic Solutions, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.