Wright Global Graphics (WGG), home furnishings provider of innovative marketing services and branding support, introduces PerformaFlex, a cutting-edge brand identification product specifically engineered and tested for the mattress industry.
PerformaFlex technology allows for flexible designs to be cut out of stretch material and applied to a wide variety of substrates, including cotton, mesh, stretch fabrics, and blends. Through a proprietary process developed by WGG, PerformaFlex can visually become part of the fabric, providing a sleek, updated tech look. It is easily integrated into the mattress manufacturing process and is appropriate for large volume use.
PerformaFlex solves many of the brand identification problems that mattress manufacturers face in a dynamic and highly competitive market. “We really listened to what our mattress manufacturing clients told us about the challenges they face with brand identification products, and then we got to work engineering a product that we are confident will solve these problems. With the addition of PerformaFlex to our other flexible branding solutions such as DomeTEC and woven labels, our clients will be able to brand their products with more versatile, interesting, and customized labeling than ever before,” said Don Wright, Chief Strategic Officer at WGG. “Prior to the innovation of PerformaFlex, mattress manufacturers had a limited selection of options and choices for their unique branding needs. The use of embroidery, can be effective, but is somewhat dated and time-consuming. PerformaFlex is designed and tested for use in mattress labeling, and provides our customers the opportunity to create a new generation of performance driven, modern and flexible designs for their products.”
For more information, please visit wrightglobalgraphics.com.
About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphics, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.