What’s New in the Specialty Sleep Association’s Las Vegas Showroom

The Specialty Sleep Association is hosting more than 30 unique bedding companies at the Summer Las Vegas Market, including a dozen of first-time exhibitors and a number of returning manufacturers. With a comprehensive range of product introductions, retailers can expect to see everything from advanced bedding accessories to full mattress line-ups, from premium organic components to innovative new technologies in the SSA Showroom.


German-based Grun Komfort is unveiling its full portfolio of organic bedding in the SSA Showroom, including latex mattresses, coconut mattresses, luxury Duvets as well as teen and baby products. In addition to offering a host of unique, natural materials within its duvets (including Camel hair, Yak hair, Cotton, Wool, and Silk) Grun Komfort also provides advanced personalization with premium mattresses that are completely customizable, from the core to the cover.

Bio Sleep Concept is presenting its line of natural latex mattresses and futons, as well as their natural wool and organic cotton comforters, pillows, and toppers. The company has also partnered with Downia, welcoming the Australian company to make its North American debut exclusively with Bio Sleep Concepts. Downia will showcase its premium down and feather pillows, duvets and toppers.

Wickline Bedding Enterprises is showcasing the new Natural Therapy Mattress Collection, aimed at the environmentally conscious consumer who doesn't want to have to choose between a new bed and his or her children's college tuition. With this new collection, Wickline continues to offer environmentally friendly, quality sleep products at a value.


With its new Supernal Recliner Hi-Low Bed System, Transfer Master is touting the first holistic bedding solution for today’s Baby Boomers. Designed for consumers that are challenged by the overall height of today’s bed offerings, the Supernal System is fashioned to stay low to the ground to create an inviting sleep solution for today’s aging population. Starting with the two-model Supernal Bed System, the collection creates clear step-up program with added features and benefits. The Supernal Recliner Plus is an adjustable bed designed with “state of the art” features, such as a simple ergonomic illuminated wireless hand control, wall hugging action and a European style “head tilt” to cradle the pillow. The Supernal Hi-Low has all of the features of the Plus and further enhances the system to allow the bed to vertically elevate up to 10 inches. The frames are complimented with tailored mattress options.

Universal Forest Products is coming to market with its innovative Bed Foundation Kit, which promises simplified assembly and enhanced stability. Featuring a patented and durable bracket connector for each corner of the bed frame, no fasteners or tools are required for installation—making it quick and easy to assemble and disassemble. The Bed Foundation Kit serves as a “box spring” and bed frame all in one, making it the perfect solution to pair with any mattress, or to simply update your current bed frame structure for more stability and longevity. Because the bed foundation components piece together, it can be transported or installed virtually anywhere. The Kit includes an organic cotton wrap that completely covers the foundation.


Hirakawa Ventures will showcase the Fluffy Comfy comforters, which use a new, patented filling material: Eider Warmth. Manufactured in Japan, this unique material consists of special continuous hollow filament fibers that resemble down clusters to mimic the performance of high quality down. Combined with its smooth, soft and stretchable shell fabrics, the Fluffy Comfy comforters create a luxurious sleep environment.

Danican is introducing the new Cool Pointe Latex pillow, which was designed to better conform to the head and neck for ideal comfort and support. With ventilation holes for added airflow and cool-to-the-touch fabric, the Cool Pointe pillow offers advanced temperature regulation—so sleepers don’t spend the night flipping the pillow over to find the “cool spot.” The Cool Pointe Latex is produced using an advanced Talalay production process in which the latex is first frozen and then heated it at a high temperature in a vacuumed environment. This unique process creates a soft, conforming feel with the right amount of bounce and ergonomic support.

The new RemTech Sleep Pillows from TMI Molded Foam Technologies includes a range of high-performing options. The American-made collection offers a variety of innovative materials and benefits: the Tencel Series, the cooling Gel Ventilated Pillow and the Original Ice Ventilated Pillow (which features Mica Crystal Technology built into the cover).

Sleep Systems

Euroshine USA is showcasing a complete bedding line, combining its Euro Sleep System Cool Comfort mattress with its premier adjustable foundation.

Health Beds International will offer media presentations of its Ergo~Comfort bed with “Dynamic Posture” featuring variable support for true, ergonomic body alignment.

Arason Enterprises is introducing new Studio Ash and Acacia finishes in their popular Creden-ZzZ cabinet bed line. These space-saving beds come with a six-inch, tri-fold mattress and both feature an 11-inch deep drawer.

Point Of Sale

Tyler Net has simplified Smartwerks, the company’s Point of Sale system. Easy to learn and easy to use, the Smartweks system is an affordable and user-friendly option for the specialty mattress dealer.

For more information, visit sleepinformation.org.