This year, Nationwide Marketing Group hosted its first Virtual PrimeTime event. We recapped the event in this story, but NMG shared some additional statistics that really showed just how much engagement the show was able to garner, despite being held entirely online. We pulled a few notable numbers. We found these figures to be particularly interesting and pertinent:
- Virtual PrimeTime attracted 369 member companies that had never attended the event before.
- 20,000+ units of bedding sold in 2 days
- The buying group's virtual platform saw 91,000+ engagements
Virtual PrimeTime was likely a success for Nationwide Marketing Group due to high-quality marketing, utilizing a user-friendly digital platform and generating excitement and engagement through multiple giveaways during and leading up to the show.