Combining virtual showroom tours with powerful sales tools, new technology company Virtual Market Center is introducing the VMC virtual marketplace platform to the bedding, mattress and home furnishings industries.
Virtual Market Center (VMC) is a digital platform that offers manufacturer brands and their customers 24-hour access to immersive 3D showroom tours with advanced features to enhance the showroom experience for buyers and connect them with sales representatives in real time for increased engagement and sales.
“VMC is designed to give brands access and use of their showroom year-round and maximize their ROI in this new market reality,” said Virtual Market Center founder and Managing Director Jack Kashani. “It’s also designed to give retailers and designers a convenient and engaging way to shop for new products and get content to help them sell to their customers.”
For exhibiting brands, VMC can produce turnkey high-definition 3D virtual tours or use an existing tour, then add features to enhance the showroom experience and exhibitor business center. The VMC platform provides brands with powerful capabilities such as controlling showroom access, customizing virtual tours, managing product lists and SKUs, and collecting analytics on showroom visits and product engagement to better inform their sales and marketing decisions.
Company officials said VMC goes well beyond the virtual tours or online catalogs that are currently on the market because the platform offers a suite of customizable tools and features. Showroom visitors can access virtual tours from anywhere and be immediately matched with the appropriate sales rep, engage via live chat or video conference, curate products and generate purchase orders. Retail buyers and designers can join VMC at no cost and request access to showrooms.
“When we began developing the VMC platform a year ago with the idea of helping manufacturers maximize their physical showrooms and reach more customers, we had no idea that we’d be launching at a time that this powerful platform and sales tool would be an absolute necessity. The market and showroom visit experience are possible from the comfort and safety of an individual’s office or home,” said Kashani.
The VMC platform is designed to serve these industries: residential and commercial furnishings, home décor, lighting, kitchen and bath, and building finishes.
About Virtual Market Center: Virtual Market CenterÔ is the preeminent B2B digital showroom platform that connects brands with their customers for an enhanced buying experience and streamlined sales process. Headquartered in Beverly Hills, Calif.,
Virtual Market Center LLC is a privately held company with a team of experts in technology, business development and marketing within the verticals it serves, including residential and commercial furnishings, home décor, lighting, kitchen and bath, and building finishes industries.