Following the recent United States launch its top-selling premium toppers, airweave has partnered with the U.S. Olympic Committee. Through the sponsorship, airweave will support American athletes participating in the 2014 Sochi Olympic and Paralympic Winter Games, marking a pivotal moment for the category-leader as it continues its mission to provide users, performers and competitive athletes with the best quality sleep possible.
"It's an honor to follow our recent launch in the United States with this new relationship with the U.S. Olympic Committee," says Motokuni Takaoka, CEO and President of airweave. "We are proud to accompany the country's premier athletes on their journey to Sochi this February, offering them the peace of mind that comes from getting the quality sleep they need to be at the top of their game."
As part of its sponsorship, airweave will supply portable DUAL MODE bedding toppers to participating U.S. athletes and coaches, as well as providing financial assistance to the USOC, which trains and funds the athletes and hopefuls for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The airweave portable DUAL MODE topper is firm on one side and soft on the other, allowing the athletes to customize their sleeping surface to best fit their needs as they gear up for competition.
"As an organization we are dedicated to helping our athletes achieve their full potential both on and off the field of play," said Lisa Baird, chief marketing officer, USOC. "To that end, we're thrilled to welcome airweave to our great family of partners and thank them for their support of American athletes."
In addition to providing product to the American athletes participating in the Games, including airweave spokespeople, 2014 U.S. national champion figure skater Gracie Gold, and U.S. national champion ice dancers Meryl Davis and Charlie White,airweave will also be sharing their premium portable DUAL MODE toppers with multi-national Olympic Delegations including Austria, France, Germany, Switzerland, and their native Japan, where they have garnered a loyal following among the country's competitive athletes since their founding in 2007. Altogether,airweave will be ensuring quality sleep for approximately 1,000 athletes competing at the Sochi Games.
airweave's bedding toppers employ the latest technology and materials in the industry for an innovative design that's 90% air, creating the illusion that one is "sleeping on air." The highly-resilient three-dimensional resin fibers are woven together in a way that allows users to roll over with ease, maintaining deeper slumber, while also providing a consistent sleep with maximum support to prevent physical strain and minimize pressure points. The scientifically-supported topper has also been praised for its breathable construction that dissipates heat and moisture generated by the body during a typical night's sleep.
About airweave: Founded in 2007 by CEO and President Mr. Motokuni Takaoka, airweave is a premium bedding topper made by weaving together resin fibers to offer comfortable support for the best possible quality sleep. The scientifically-supported bedding topper not only allows for more restful slumber through its ergonomic, breathable design, but is also comprised of highly resilient material that allows users to turnover easily while still maintaining a deep and restorative sleep. airweave is also engineered for portability so users can carry their best sleep wherever they go. Since its founding, airweave, part of airweave inc., has quickly become the category leader in Japan, enhancing the daily life and athletic performance of its users, which include Olympic-level competitive athletes. The premium product officially launched in the U.S. in January 2014.