Brought To You By Corsicana Mattress
While many retailers are starting to prepare to reopen, many may still be staying closed due to “stay at home” orders—and even those that are permitted to open will need to consider whether consumers will be willing to venture into retail establishments amidst the ongoing pandemic. With all of these continued uncertainties, now is a great time to introduce or enhance your ecommerce capabilities. Corsicana, a company that is making it simple for retailers to seamlessly sell online and in-stores, has some tips to consider when transitioning a portion of your sales online.
Keep It Simple
Streamline the online buying process. If a consumer visits your website and it feels cluttered or confusing, an online transaction is less likely to take place. If you are newly transitioning to ecommerce sales, first evaluate your existing website to ensure it’s easy for consumer to find what they are looking for—or try partnering with a website builder that can help you create a platform that’s optimized for easy checkout. Finally, make sure to include clear and appealing images of each product you plan to feature.
Feature Mattress Programs With Unique Selling Points At The Right Price
Some retailers may be able to sell luxury priced mattresses online, but it can be challenging. When consumers order online, they still may not be fully comfortable investing in a costly product before getting a chance to try it out. That’s why an entry-level to mid-range price can be a sweet-spot for online mattress sales. At the same time, the online mattress market is flooded these days so not only do you need to think about the price point, but also about what sets your mattresses apart. Look for programs with unique selling points that add value (no gimmicks).
Be Prepared For Digital Customer Care
When customers order online, they expect shipping updates and fast service should a question arise. Be prepared to deliver highly-engaged customer service. Make sure your website clearly presents an up-to-date email address and phone number consumers can use to contact you—or maybe try optimizing your site with instant chat features. And, right now, it’s more important than ever that your site also clearly informs customers about your current operating status and any potential COVID-related delays.
Pick The Right Partner
The idea of online sales may seem daunting, but you definitely don’t have to make the transition alone. Having the right partner to deliver a quality experience to your customers is a surefire way to succeed at selling online. Experienced manufacturers are helping retailers by rolling out turnkey ecommerce programs. In particular, Corsicana Mattress Company has a turnkey boxed bed program that allow retailers to offer consumers a wider range of ecommerce products. The program includes 20 mattresses from the Sleep Inc., American Bedding, Renue and NightsBridge brands that will range in price from $199 to $999 in queen. Giving retailers an option of having the product either delivered to the retail store or direct to the consumer’s home, Corsicana manages all of the logistics and delivery. Each retailer that opts into the program will be provided with the tools needed to sell directly to consumers via an ecommerce platform of their choice.
Learn more at corsicanamattress.com