Therapedic International has signed an exclusive licensing agreement with Tommy Bahama, the island-inspired lifestyle brand, to create a new mattress collection that will be introduced to the home furnishings industry at the 2015 Winter Las Vegas Market.
With a diverse offering of home furnishings products, including indoor and outdoor furniture, rugs, and tabletop, this partnership marks Tommy Bahama’s first venture into the mattress industry and brings together two well-known and respected brands. Recognized as one of the top 10 mattress brands, Therapedic’s commitment to producing quality mattresses and sleep related products makes them an ideal partner to grow the Tommy Bahama Home brand. Both companies inspire the world to relax and have a shared goal of promoting a lifestyle that emphasizes comfort, rest and relaxation in the home.
“Tommy Bahama is known for bringing a relaxed, island-inspired lifestyle to homes around the world. We are proud to partner with a prestigious brand like Therapedic that has long been recognized as a leader in the sleep products category,” said Tommy Bahama Executive Vice President of Design and Product Development Bradley O’Brien. “They share our vision and commitment to using innovative and high quality materials and creating mattresses that make the bedroom a sanctuary for rest and relaxation.”
“We are extremely excited to partner with Tommy Bahama, an amazing home furnishings brand that defines relaxed, sophisticated style. Their product designs speak to the same well-educated consumers that we do,” said Therapedic International President and CEO Gerry Borreggine. “This collaboration is one of the largest licensing deals the sleep products industry has seen. We are working hard to develop an elegantly constructed product made with high quality materials that will transform the bedroom into a true island inspired retreat. Just as Tommy Bahama is known for its refined and unhurried lifestyle, this new mattress collection will be designed to capture the essence of and bring relaxation to any sleeper.”
About Therapedic: Therapedic International is a 55-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top 10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years. The company currently has licensees on six continents.
About Tommy Bahama: Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 130 Tommy Bahama locations worldwide, 14 of which offer a Tommy Bahama restaurant & bar. Through a partnership with Border Free global ecommerce, TommyBahama.com ships merchandise directly to consumers in over 100 countries.