PRINCETON , NJ ‐ Therapedic International said as a result of strong performance with the brand in its region, long-time Australian licensee for the State of Victoria and the southern portion of New South Wales, Slumbercare Bedding Pty Ltd, had expanded its territory to now include the State of South Australia. With the expansion, the territory now includes the major Australian cities of Melbourne and Adelaide.
Slumbercare joined the Therapedic International licensee network in 1998 and has grown the local business for the brand steadily over the past 13 years.
“Slumbercare is our strongest licensee on the continent and we are looking forward to their success in other parts of the country,” said Therapedic International President Gerry Borreggine. “Australia is key market for us and this expansion will help maximize the potential of our brand there.”
“We are privileged to take on the Therapedic International license for South Australia and operate with the same philosophy and strategies that have brought Victoria success with the brand for the past 13 years,” said Slumbercare Bedding Managing Director, Con Apostolidis.
Therapedic currently has licensees on six continents, in locations including: Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, Dubai, Israel, Jordan, Morocco, New Zealand and Australia.
About Therapedic International: Therapedic is a 53-year-old mattress and sleep products manufacturer, with over 50 licensees manufacturing products under the Therapedic brand throughout the world. It is a recognized mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.