Therapedic Enters Sri Lanka Through Licensing Deal with Comfort World International

Top 10 bedding producer Therapedic International announced it will start selling its product in Sri Lanka, one of the world’s fastest developing consumer markets, as well as the Republic of the Maldives and the Republic of Seychelles through a licensing deal with leading sleep products manufacturer Comfort World International. The company will immediately begin producing and selling mattresses and box springs under the Therapedic name.

Founded in 1998, Comfort World International has been in the sleep products industry for the past three years. Known for introducing state-of-the-art sleep technologies, the company uses high-quality manufacturing capabilities and are a dependable source of high quality international bedding products at local market rates. The partnership will allow Sri Lankan consumers access to luxury bedding products that provide the latest technological advantages for a more comfortable sleep experience.

“Over the last several years, we have seen exponential growth abroad. As we continue to expand, we remain dedicated to seeking out strategic partnerships with companies that share our vision for building an internationally respected brand,” said Therapedic President and CEO Gerry Borreggine. “Right now, Sri Lanka is an under-served market that’s craving high-quality beds and we are confident that Therapedic is well positioned to make an impact in the region. Comfort World International is a leading manufacturing company that has developed a very strong production system with world class practices, which has allowed it to be the leader in a very competitive industry. But, of utmost importance to us, we like the people behind the company of Comfort World International.”

“We chose Therapedic International for the same reason that they chose us -- the people behind the brand. We feel their senior team of executives are among the leading innovators in the category and have a very good reputation for working with and supporting their licensees,” said Comfort World International Chairman, Naushad Mohideen.

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About Therapedic: Therapedic International is a 55-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top 10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years. The company currently has licensees on six continents.