Despite the grumblings of skeptics throughout the industry, we think it’s safe to say that the bed-in-a-box trend is here to stay. But, in the past few months, we have noticed a significant shift in the way manufacturers are talking about and presenting these offerings. Boxed shipping is no longer the main selling point of a collection. On some level, it feels as though the novelty has simply worn off; consumers are now so familiar with the category that it has become just another standard shipping option. And while much of the conversation around roll-packing has focused on convenient consumer delivery, the process actually offers a much wider range of benefits for both consumers and retailers.
Here are four added benefits of roll-packing a mattress:
Reduces Delivery Costs Of All Kinds
More than just making consumer delivery cheaper and more convenient, roll-packing also cuts the cost of shipping to the retailer. Taking up only a quarter of the space that a mattress would, boxed beds allow manufactures to fit more products in each container.
Minimizes The Risk Of Freight Damage
Receiving damaged products is one of the major challenges many retailers face. While this is hopefully not a regular occurrence, the cost of freight damage can add up over time — for both retailers and manufacturers. Compressing and folding the mattress before shipping helps protect it from much of the wear and tear it might encounter in transit.
Maximizes Warehouse Efficiency
In addition to saving shipping space, the more compact packaging also takes up less room in warehouses. This allows retailers to stock up on more easy-ship options without eliminating any of their traditional mattress inventory.
Eliminating Body Impressions
When the bed-in-a-box craze first began to take off, many industry veterans were skeptical about how the process would affect mattress comfort. Would it decrease durability? Give the bed a worn out or depleted look and feel? It turns out, when the right materials are used, roll-packing has the opposite effect. When the mattress is compressed, the process essentially replaces the first round of body impressions, making the bed more comfortable from the get-go.
According to Leggett & Platt, “compression actually preserves the integrity of the finished mattress once it is opened and recovers. It also helps to prevent foam layers form shifting and spring unit wires from tangling.”
Focusing solely on the convenience of roll-packing has, in part, contributed to the perception that the category is low-cost. By expanding our understanding of the benefits of roll-packing, the industry is ushering in a new era of the bed-in-a-box. Today, brands like Posh + Lavish, Blu Sleep, Eclipse and Brooklyn Bedding offer high-end, feature-filled mattresses that are all compressed and shipped in a box.
Read more here.
This article originally appeared in Sleep Retailer eNews on September 13, 2018
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