The Flex Group Announces New U.S. Board Of Advisors


Brian Beck

The Flex Group, owner of E.S. Kluft & Company, has appointed a U.S.-based board of advisors to strengthen its knowledge of the U.S. bedding market and to further develop its U.S. business. The board of advisors will discuss market opportunities and growth potential. Since the Flex Group acquired E.S. Kluft & Company in 2013, the business has expanded three times and the Company has become a leader in the premium segment.

Jodi Allen

The E.S. Kluft & Company board of advisors is comprised of Mr. Charlie Eitel, former CEO of Simmons, Ms. Jodi Allen, former EVP of Marketing at Sealy and Mr. Brian Beck, an expert in e-commerce and digital marketing, as well as senior members of the Flex Group. Rafael Gonzalez, CEO of the Flex Group views the E.S. Kluft and Company board of advisors “as a necessary tool to broaden the talent pool, widen the experience and increase the understanding of the unique characteristics of the U.S. market when making decisions.” He further commented, “E.S. Kluft & Company is very fortunate to count on the expert knowledge of three recognized professionals in a very dynamic and demanding market.”

Earlier this year, the Flex Group acquired Marshall Mattress of Toronto, to expand its

Charlie Eitel

market presence in North America and its commitment to the premium segment, operating now with the brands Kluft, Aireloom, Hotel by Aireloom and Marshall.  The acquisition of Marshall, with its 119-year heritage and superior reputation in luxury handcrafted bedding, reinforces the Flex Group’s position as leader in the premium bedding segment.

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About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft &

Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods.

 E.S. Kluft & Company and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. Itcommands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States.