An upcoming episode of NPR’s podcast How I Built This will feature Tempur-Pedic Founder, Bobby Trussell’s unusual journey to success. The episode featuring Mr. Trussell will be released on October 22.
How I Built This Host Guy Raz interviews innovators, entrepreneurs and idealists to get the stories behind some of the world’s best known companies. Raz profiled Trussell because of his unlikely path to success. Trussell’s story includes a failed career in horse breeding, a $50,000 check lost at Burger King and a glass of wine that won’t spill. With a little luck and a lot of faith, Trussell made an unknown product originally developed by NASA into a multi-billion-dollar corporation.
After spending years in the horse racing industry, Trussell had a chance encounter with a little known Swedish mattress maker. Knowing next to nothing about the sleep business, in 1992, Trussell introduced Tempur-Pedic to North America. But the brand's success didn’t happen overnight. In fact, in his first year, Trussell only hit .007% of his sales goal. But through tenacity and a series of unique and inventive sales partnerships, Tempur-Pedic overcame a slow start and turned the mattress industry on its head. Today, Tempur-Pedic remains one of the most popular mattresses in the world.