Tempur-Pedic recently conducted a nationwide online survey about how partners spend the sleeping part of their lives together. The findings reveal important details about consumer trends and sleep habits that could be helpful to retailers as they stock their showroom floors this year.
The company discovered that it isn’t always easy for couples to cohabitate, as the survey revealed various sleep disturbances—from snoring, to disagreements about temperature or technology. In fact, 37 percent of those surveyed have considered sleeping in a separate room from their partner to get a better night’s sleep. As they pulled down the covers on their relationships, couples offered the following key insights on how they are challenged to get along in their slumber.
A couple’s dilemma
Snore alarm: There’s likely a lot of nudging and elbowing in the middle of the night, as 42 percent of those surveyed say their partner’s snoring keeps them awake at night. More women are kept awake by the sleeping affliction — 54 percent versus 29 percent of men.
Layered arguments: When it comes to sleep-related quarrels, the number of covers on the bed is what couples disagree about most often (24 percent). That’s followed by firmness of the mattress (14 percent), pets sleeping in the bed (10 percent) and children (6 percent). There’s hope for relationships with longevity: Those over 65 years old report arguing less about all of these topics.
Separate lives: If one partner is desperately seeking peace and quiet, a woman is more likely to take drastic actions to find a better night’s sleep — 40 percent of women will make the trek down the hall versus 35 percent of men.
The high-tech zone
Technology never sleeps: Nearly one-third of those surveyed sleep in a high technology zone. In a 24/7 online world, only 23 percent of households ban all digital devices at bedtime.
The online generation: Younger adults are more likely to stay plugged in to the world around them, with 44 percent of 18- to-34-year-olds saying they snuggle with their phones, tablets and laptops.
Late-night TV time: Good news for late-night talk shows is bad news for an early bedtime — 25 percent say that their partner’s late-night TV watching keeps them up.
The secret of sleep
Bedroom bliss: Turning your bedroom into a sleep-ready haven is crucial for almost everyone. In the survey, 79 percent say a comfortable bed is by far the most important factor in getting a good night’s sleep.
Perfect mattress match: With comfort as the key consideration, 91 percent of adults (94 percent of women and 88 percent of men) believe that having a good mattress is essential to getting a good night’s sleep.
For more information, visit www.tempursealy.com.
About Tempur Sealy International, Inc.: Tempur Sealy International, Inc. is the world’s largest bedding provider. Tempur Sealy International, Inc. develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, Optimum™ and Stearns & Foster®. World headquarters for Tempur Sealy International, Inc. is in Lexington, KY.