STORIS Unveils New eCommerce Enhancements

eSTORIS Product Manager, Pete Dressler shares the team’s enthusiasm for the enhancements: “Many of our eCommerce partners’ biggest wish list items are available for the start of 2021. We are giving clients timely new features to help surpass their web sales goals in the new year. We are proud to consistently deliver new tools to support the continuous growth of online eCommerce sales in the home furnishings industry.”

Logistical Scheduling Calendar

Delivery Scheduling on an Online eCommerce OrderThe first enhancement enables the customer to self-schedule their delivery during checkout. If the retailer chooses to enable this functionality, the delivery date will automatically default to the first that is available. Powered by the retailer’s Logistical Scheduling Calendar, the updated system accounts for factors including route capacities and truck schedules. Further, if retailers are using Available to Promise data, the delivery date will account for real-time product availability. If the customer wants to adjust the delivery date, a new calendar tool allows them to select from another available date. Delivery dates that are not available will not be presented to ensure expectations can be met.

New Financing Options

eSTORIS now accepts in-house revolving credit plans during the online checkout process. A customer’s line of revolving credit will now be available in the eCommerce checkout process as an option to tender payment. Many retailers require down payments for orders using revolving credit with promotional financing rates. Online customers can now use multiple payment types on a single order, for example: a credit card for the down payment and a revolving plan for the balance of the order.

Additionally, another enhancement provides retailers that offer promotional financing plans as well as promotional discount codes to restrict the use of two promotions simultaneously. By limiting the combination of these two discount types, retailers  preserve their margin on eCommerce sales.


Financing an eCommerce Order

Online Bill Pay

eSTORIS enhanced its Online Bill Pay (OBP) Portal. The Online Bill Pay Portal is a valuable tool for the customer to self-service when making online payments on their financing balances. Email address are typically the data point used to create a unified profile for the multi-channel consumers. However, retailers may have existing in-store financing customers that did not provide an email address. With this enhancement, a collections agent can now search for an existing in-store customer on the eSTORIS Platform using their license or social security number. If that customer did shop online, the collector can link the customer’s web record to the store record. The goal is for all financing customers to access the Online Bill Pay Portal for future payments and have a holistic view of their finances.

Product Image URLS

Making it simple for retailers to integrate their Content Delivery Network (CDN) across STORIS’ Unified Commerce Solution, the new Product Image URLs update enables STORIS’ ERP, eCommerce Platform, Kiosk, CXM and Forms Designer to use product image URLs to display images. Many retailers have organized cloud media libraries in their CDNs. They can now use STORIS’ expedient image import process to associate multiple image URLs to products. The images will load directly via the retailer’s CDN to optimize website performance.

Dressler comments, “this change helps clients get their images online even faster, reduces hard drive utilization on the webserver, and significantly speeds up any website that chooses to use this option.”

"On Display" Locator

Using Geo-Location data to inform customers of showroom locations nearest them where the product is “On Display,” another enhancement allows the website to us the logic previously associated with a customer’s location data to automatically present this information.

Checkout Update 

Finally, new functionality on the checkout confirmation page of an eSTORIS order enables retailers to add custom scripting. In addition to the default summary and manage order information already presented, retailers can use front-facing HTML to customize the user experience. The eSTORIS team looks forward to all the unique ways retailers will present additional details to their customers.