STORIS recently announced that its marketing supervisor, Caitlin Jascewsky, was inducted into the 2020 class of Forty Under 40 published by Home Furnishing Business (HFB). HFB started the Forty Under 40 program in 2015 to recognize accomplished up and coming professionals in home furnishings. STORIS is proud Caitlin represents its team as a determined and talented professional impacting the future of the industry.
Caitlin’s dedication goes beyond her day to day responsibilities and goals—she regularly strives to support the betterment of retailers. With an understanding of how to create a delightful retail experience for consumers, Caitlin continually applies her inventiveness and thoroughness to see beyond the technology to this end.
As the marketing supervisor, Caitlin runs the daily operations and strategies of the department. Caitlin’s diverse skillset includes the responsibilities of analyzing the effectiveness of marketing efforts, managing communications to clients and prospects, creating content for various mediums, overseeing advertising plans, building partnerships, organizing trade shows, managing an internal CRM, writing website content and optimizing SEO performance.
Sr. manager, Kaitlin Deane, describes working with Caitlin: “Caitlin's pursuit of excellence and dedication to STORIS have been tremendously additive to our culture and performance. It has been a privilege working alongside such a talented and motivated individual.”
Caitlin started her career at STORIS supporting the sales department. She excelled from the moment she joined the STORIS team, continuing to the marketing communications coordinator position, then communications & digital specialist and then she was ultimately promoted to the role of Marketing Supervisor.
Doug Culmone, President of STORIS, added, “Caitlin sets an example of how ambitious, young professionals eager to learn and grow can flourish here at STORIS. We are proud Caitlin earned this recognition and look forward to continue supporting her growth.”
Caitlin has a Bachelor’s Degree in Fashion Merchandising Management from FIT and calls upon her merchandising education to stay informed on furniture trends to reflect the vision of the team’s marketing efforts.
Other career achievements include the International Casual Furnishings Association (ICFA) securing Caitlin as a presenter for a seminar about an area of her expertise, Website Optimization, at the association’s 2020 Annual Conference. In 2018, Caitlin was also recognized with an industry award, Women on the Rise, from the Furniture Today publication.
About Home Furnishings Business: HFB is the magazine written for the passionate home furnishings retailer; the retailer who is looking for intelligent discourse that will allow them to thrive in today’s environment. Home Furnishings Business was launched in the fall of 2005 and published the first issue in January 2006. Shortly after, they introduced HFBusiness.com, and their daily electronic newsletter, HFBusiness NOW! In June 2013, Home Furnishings Business and its related properties were acquired by Impact Consulting Services in Atlanta, Ga.
About STORIS: Founded in 1989, STORIS continues to be the leading provider of Retail Software Solutions and Services to the home furnishings industry. Over 400 clients utilize STORIS’ Unified Commerce Solution, which includes point of sale, eCommerce, mobile POS, CXM, inventory management, merchandising, kiosk, business intelligence, supply chain management, accounting, and more.