SSA Seminar Focused On Organic Marketing Positives, Pitfalls

CHARLOTTE, NC – The Specialty Sleep Association (SSA) presented a seminar for retailers and manufacturers concerned with the potential pitfalls of recent government actions regarding the marketing of “organic” and “green” products at the Las Vegas Market.

Titled “Make Sure ‘Organic’ and ‘Green’ Work For You and Not Against You!,” the seminar led by prominent industry experts was presented by the SSA and World Market Center Las Vegas.

Participants were provided with the latest information regarding government actions as they pertain to green marketing claims. Co-presenters, Vicki Worden and Lori Wyman have extensive histories working within this important area. Worden is present of Worden Associates, Inc. and Wyman, outreach manager for the Control Union Certifications.

Worden is a sustainability consultant working with manufacturers, retailers, and trade associations on the development and launch of green products and services. Her expertise includes environmental standards and green building, and she is a former judge of the White House Sustainability Awards.

Wyman of Control Union Certifications conducts organic food processing and fair trade audits. She specializes in textiles, and she previously served as the Education and Outreach Specialist for the Organic Trade Association.

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About SSA: Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of thespecialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. SSA has showrooms in Las Vegas and High Point.