Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Industry

Spring Air Sommex Corp. Rescues Natural World

Specialty mattress producer Spring Air Sommex Corp. has acquired the Canadian assets of Natura World Inc.. The Cambridge, Ontario-based bedding manufacturer, Natura World, filed for bankruptcy protection in December 2011 and went into in April 2012.

The deal, announced April 27, includes Natura’s manufacturing operations in Cambridge and the exclusive rights to Natura brands throughout the North American market. Terms of the acquisition were not announced and Natura’s facility in Wichita Falls, Texas, was not part of the purchase.

“Natura is a fabulous brand. We have a tremendous amount of respect for it and we love the products,” said Valerie Stranix, chief marketing officer for Spring Air Sommex, which is headquartered in Toronto. “Spring Air Sommex is a very strong innerspring manufacturer, so this is a new niche for us. Natura’s high-end brand proposition, with its use of wool and latex, is a really nice fit in that our products won’t compete with each other.”

Spring Air Sommex is the Spring Air International licensee for all of Canada except British Columbia. It also manufactures and distributes Sommex and ObusForme-branded mattresses from three plants in Ontario, Quebec and Manitoba.

Sommex expects to make few changes at the Cambridge facility, Stranix said, and will continue to manufacture the entire Natura portfolio of products, including its natural and organic mattresses, NexGel beds and complete line of sleep accessories, toppers, and infant and children’s products.

“We’re a ‘quality house’ and we’re really excited to continue Natura’s tradition of quality, as well as timely and accurate delivery of product,” she said.

For more information, visit www.springairsommex.com.

July 1, 2012/Industry
Tags: nature world, spring air sommex
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
/wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg 0 0 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2012-07-01 17:22:112015-04-28 17:23:21Spring Air Sommex Corp. Rescues Natural World
You might also like
Natura World to Show New NexGel™ Collection in Las Vegas
Cadllidus Capital Funds Supports Natura World with $7.8 Million in New Capital
World Market Center Las Vegas Expects Hot Summer for Bedding Industry at August Las Vegas Market

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

Hickory Springs Hires New General Counsel As Trimble RetiresSealy Launches National Commercial Featuring Latest Gel Offering
Scroll to top