Spring Air Sommex Announces Name Change
Spring Air Sommex Corporation announced its new name, REV, at the Las Vegas Furniture Market. REV, which means dream in French, supports the company’s philosophical focus to create and sell supportive mattress to fuel a healthy, energetic and vibrant life.
“REV is three little letters that grow in meaning when used in words like, REVitalize, REVive, REVolution,” said Valerie Stranix, Chief Marketing Officer of REV. “We’ve spent the past six months redefining our brands, creating effective retail selling solutions and reengineering our mattresses to ensure our 2013 products are as tough as a pro athlete’s performance gear, consistent and able to go the distance when you need it the most.”
Natura – Natural & Organic Comfort: Natura has been producing naturally healthy, wool-filled mattresses, top of bed and pillows since 1995 and that hasn’t changed. What’s new is their refreshed and focused line of mattresses, retail pillow display and a touch/feel display to make educating the consumer an interactive experience.
NexGel – Gel Technology: Unleash your vitality with the power of gel technology. Introduced in 2010, NexGel gains momentum with an inspired and refreshed look and feel. Learn about a new partnership with Leggett and Platt and get a sneak peak at the Vegas launch.
“We’re confident you’ll find our selling solutions will take the mystery out of buying a new mattress, pillow or top of bed,” said Stranix. “We hope you’ll visit us at Las Vegas Furniture Market and let us re-introduce you to our family of mattresses.”
For more information, visit www.springairsommex.com.
About REV: Rev is the largest Canadian owned manufacturer of mattress, box springs and bedding products. The company is committed to delivering healthy mornings worldwide. A good night’s sleep makes for happier, healthier people and a better planet.
