Spring Air International’s recent split with Corsicana is a piece of a larger shift in the brand’s licensing strategy. In an effort to partner with more independent producers in smaller, defined territories, Spring Air and Corsicana will part ways at the end of August 2018, and the brand will announce new manufacturing partners in the next few months.
Spring Air’s success and growth has come through partnerships with like-minded independent manufacturing partners that operate within smaller, contiguous territories. Since becoming a Spring Air licensee in 2009, Corsicana had grown its manufacturing and brand distribution for brand to span 26 states.
“When you look at our network of domestic licensees, the strongest contributors to our brand have been the healthy regional independents. They really share our vision and make full use of the products and services that we have to offer,” said Nick Bates, president of Spring Air.
Spring Air has a strong network of licensees across the country and internationally.
About Spring Air: Founded in 1926, Chelsea, Massachusetts-based Spring Air International is a leading U.S. bedding manufacturer and widely recognized consumer brand. The company boasts seven licensing partners in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.