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Industry

Spring Air Names Charlie Torrez Director Of Sales

Bedding industry veteran Charlie Torrez recently joined bedding manufacturer Spring Air International in the newly created position of director of sales. Bringing more than 10 years of bedding industry experience from senior roles at Mattress Firm and Intellibed, Torrez will play a key role in the development of the national brand’s sales strategy and its training and development program.

At Mattress Firm, Torrez was director of divisional talent planning and field development, responsible for overseeing 1,400 team members spanning 700 locations in the Mid-Atlantic division. He started his career with Mattress Firm as regional development director for the Denver, Colorado and San Leandro, California region, which included 110 retail locations and 12 mid-level direct reports.

After leaving Mattress Firm, Torrez went to Intellibed where he was director of sales for the east coast. He began with the company as a key account executive and managed new product rollouts, training and launch events before being elevated to the director position.

In his new position, Torrez reports to Nick Bates, president of Spring Air International.

“Charlie is an accomplished leader with a long history of successfully generating top-line growth and sales development for one of the biggest mattress retailers in the country. He also has substantial experience in performance management and continuous improvement,” said Bates. “His extensive retail experience translates to a deep understanding of the needs of our dealers and retail sales associates, which makes him a very strategic addition to our team. I am confident he will execute our corporate vision in a way that will further support the success of our retail partners. We’re very excited to have him aboard.

“This is a pivotal time for Spring Air. The company is on a significant growth trajectory, and I look forward to contributing to its further ramp up,” said Torrez. “Strengthening the company’s sales training program is another key priority for me. It will give us yet another unique tool that we can offer our licensees and retail partners.”

Torrez resides in Charlotte, North Carolina.

Visit springair.com

About Spring Air

Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in nearly 50 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.

April 15, 2022/Industry
Tags: Spring Air, spring air international
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

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