Spring Air held its third International Summit in Jakarta, Indonesia this October—an annual forum for the company’s international licensees to share knowledge, experience and best practices.
Hosted by the Massie family, which owns Spring Air-Indonesia, the summit attracted a strong contingent of licensee members from the United Arab Emirates, Egypt, China, Singapore, India, Korea, Thailand, Sri Lanka and Pakistan.
President Rick Robinson, who reported that Spring Air licensee sales overseas have now grown to more than $300 million, said the agenda included a tour of the Jakarta factory plus presentations and updates by every licensee and by major suppliers who attended.
An open session designed to gather feedback and address needs and questions was also part of the four-day program.
“Our international licensees are a very cohesive group, keenly focused on learning from one another and growing the Spring Air brand in their respective countries,” noted Eric Spitzer, Spring Air COO.
“Being primarily vertical in structure,” Spitzer said, “they pour their own foam and make their own innerspring products. This enables them to be aggressive in their markets while keeping a close watch on quality.”
Robinson added that the majority of Spring Air companies overseas “are also making a substantial investment in building brand awareness every year. Many are either establishing Spring Air-only stores in their markets or are planning to increase the number of single-source outlets they operate in the future.”
For more information, visit www.springair.com
About Spring Air: Spring Air has 13 North American facilities and operates in 33 other countries across the globe. The company helps retailers drive business while leveraging the reputation for trust and integrity inspired by its 86-year-old brand.
