Southerland Spotlights New, Bigger Showroom at Las Vegas Market

In a move to strengthen its presentation and better showcase its growing product line,  Southerland is relocating its Las Vegas Market showroom to a highly visible corner location for the January market. The new showroom, with its dramatic black walls, will display the company’s extensive new lineup of mattresses, adjustable bases and sleep accessories and will provide retailers with display inspiration for their stores.

Located in the World Market Center, the 6,800-square foot showroom boasts two glass walls for maximum exposure from passersby, a comfortable lounge area along with a bistro for meals and two conference rooms for private meetings.

“Our new larger, better-designed space gives us the ability to showcase the entire breadth of our line at market,” said Bryan Smith, president and CEO of Southerland. “We’ll showcase each collection in specially designed, fully accessorized bedroom vignettes that will serve as inspiration for retailers looking to display and sell Southerland products. The new location gives us the needed footprint to show off our product and tell our story based on the ‘Southerland Way’ which drives our culture and commitment to do things the right way.”

Throughout the showroom, Southerland will spotlight its selection of bedding collections in grouped vignettes highlighted by lightboxes that detail attributes of each product presentation. The new Evolution Collection, Southerland’s newest selection of next generation hybrids with the anti-inflammatory and other health properties of copper, will be featured prominently in a designated section. Other collections, including the upper-end, luxury Scandinavian and Heritage Copper Latex collections, and ThermoBalance, with its temperature regulating construction, will each be shown in specially designed vignettes. In addition to the mattress collections, Southerland will spotlight its InMotion and American Adjustables motion bases in prominent locations in the showroom.

Several tables and chairs are sprinkled about in the showroom to give buyers a place to pause while making their way through the space, and the company’s bistro will be open to buyers looking for a quick snack between market stops. "The seating throughout allows for a decompression zone, which would also work in a well-planned retail showroom,” Smith said. "We’ve designed the showroom to give our visitors exposure to the extensive Southerland line, while being mindful we have a lot to absorb."

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About Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s six production and distribution facilities are located in Nashville, Tenn., Cleveland, Phoenix and Oklahoma City total more than 400,000 square feet.