Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Industry

“Southerland Connects” Program Continues

Mattress_Southerland

Following the success of its most recent event in November, mattress manufacturer Southerland will continue with its Southerland Connects program. Southerland hosted nearly 30 customers who participated in the event held at an exhibit hall located in the Seattle, Washington area. The well-attended event enabled the company to present newly introduced and updated products to its customers.

The Southerland Connects program was developed last year as an alternative to large scale shows as the home furnishings industry continued to adjust from the ongoing COVID-19 pandemic.

Focused on keeping customers and employees safe, the company held the event with COVID-19 safety protocols in place while giving retailers the ability to touch, feel and experience its products so they could make informed buying decisions. The program includes product samples, turnkey point-of-sales materials and private, curated, one-on-one product demonstrations. It allows customers to view products either by appointment at one of six strategically located factory showrooms around the country, through locally coordinated private regional showings or via sample reviews sent directly to dealers.

“While the bedding industry’s product introduction cycle is typically driven by markets, the pandemic caused significant disruption to our customers’ buying patterns. During that time, we introduced and executed our Southerland Connects program, which has proven to be a great success so much so that we have decided to expand the program and continue with it into the future, whether or not market attendance resumes,” said Bryan Smith, president and chief executive officer of Southerland.

Among the offerings showcased at the event was the revamp of its American Sleep line, which includes hybrids and two-sided mattresses. The company also highlighted its successful Signature Hybrid and ThermoBalance collections, which are made with premium materials such as copper-infused latex, gel-infused memory foam and temperature-regulating technologies that promote better sleep health. Also on display were Southerland’s adjustable bed bases, including its one-piece king.

Retailers can visit Southerland during the Las Vegas Market in the company’s showroom located at B-965 in the World Market Center. The company will preview its next generation hybrid line — the Evolution Collection, which is a luxury assortment with enhance aesthetics. The Winter Market will take place January 23-27.

Visit southerlandsleep.com

About Southerland

Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly owned transportation company. The company’s current six production and distribution facilities in Nashville, Tennessee, Phoenix, Arizona, Oklahoma City, Oklahoma, and Tualatin, Oregon, total nearly 600,000 square feet.

January 5, 2022/Industry
Tags: Southerland, southerland sleep
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2021/10/Mattress_Southerland-NEW-1.jpg 556 800 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2022-01-05 13:46:012022-01-05 13:46:01“Southerland Connects” Program Continues
You might also like
Southerland To Launch International Licensing Program At Las Vegas Market
Southerland Broadens Choices For Retailers With Relaunched American Sleep Line
Southerland Evolution Collection Southerland Delivers Affordable Luxury With MicroLuxe Coil Technology

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

MLILY Donates Pillows To Knoxville 911 Call CenterCorsicana Mattress Opens New Sourcing Facility
Scroll to top