“We wanted to create a place where RSAs can interact, learn and just have fun. One of the main reasons Sleep Geek has really taken off is because we listen to the community and respond. We learned from a survey that people wanted more professional development and that’s why we created Geek University,” said Mark Quinn, Segment Vice President of Marketing at Leggett & Platt.
Geek University is an online training platform that is free to anyone in the industry. Since training can be expensive, Leggett & Platt wanted to create a bedding industry “university” that supplements local programs and gives retailers a way to engage their sales force beyond the initial training.
In addition to offering learning opportunities, Sleep Geek features a weekly blog, industry news, poll questions, quizzes and even opportunities to win money. “Making it fun is a big part of our philosophy. For instance, when we filmed the Get Hybrid video last spring, we hid four Sleep Geek items on the set and we made that into a sweepstakes where community members can win a $100 Amazon.com gift card. It’s called Hide and Go Geek. Our content is sometimes irreverent and the tone is kind of wry and we like that. It makes the bedding industry more exciting,” said Quinn.
Another new feature added to the online platform is a video series called Sleep in 60 Seconds. In about one minute of viewing, sleep professionals can learn quick tips that will help them on the sales floor. “Great content drives engagement. Develop sharable assets, be consistent and listen to feedback — that’s how you build a robust community,” said Quinn. At Furniture Today’s 2012 Leadership Conference, Mark Quinn will be talking more about Sleep Geek, community building and how to produce engaging content.
Sleep Geek is the only online community for bedding industry RSAs. Sleep Geek is dedicated to connecting RSAs, expanding their knowledge of the industry and enhancing professional development through Geek University.
About the “Hide and Go Geek” Sweepstakes: Any Sleep Geek who identifies all four items by time code will be registered to win one of twenty-five $100 Amazon.com gift cards. If you are not a Sleep Geek and would like to participate, visit www.Sleep-Geek.com to sign up — it’s free. The game runs October 29, 2012, through November 23, 2012.
About Leggett & Platt: Carthage, Missouri–based Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 129-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.