Simmons Partners With “American Dream Builders” Series

Simmons American Dream BuildersSimmons Bedding Company has announced its featured bedding partnership with NBC’s new home design competition series, “American Dream Builders”. The bedding manufacturer and creator of Beautyrest will provide all mattress needs for the show’s multiple home makeovers.

“We at Simmons appreciate the importance of good design and style, and we are excited to work with the incredibly talented team of “American Dream Builders” designers to showcase our cutting-edge, high-quality products,” says Scott Smalling, Chief of Specialty Innovation at Simmons. “The mattress is the heart of the bedroom, and we look forward to helping viewers, inspired by the show’s fantastic transformations, select their perfect mattress from our product portfolio – including the new Beatyrest Black and ComforPedic IQ – when beginning their own home makeovers.”

“American Dream Builders” premieres Sunday, March 23, 2014 on NBC and will feature Simmons’ iconic Black Beauty truck delivering the show’s supply of Beautyrest mattresses as part of the competition kickoff. ComforPedic from Beautyrest mattresses will also be featured in the show’s fifth episode. The ten-week primetime series is a new home-makeover competition that showcases the talents of some of the most accomplished designers, builders, architects, landscapers and home renovators in the country, revealing stunning transformations week after week.

Renowned designer Nate Berkus serves as the show’s host and executive producer, guiding the audience through the transformations and judging the competition process.

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About Simmons Bedding Company: Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest Black®, ComforPedic® from Beautyrest® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties.