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Industry

Shifman Partners With Local Non-Profit To Provide Better Sleep

A black man delivering a new mattress

Shifman Mattresses has partnered with local non-profit Bridges Outreach to provide beds and jobs to those transitioning out of homelessness.

Bridges Outreach is a 501(c)(3) non-profit organization that serves the New York City area to end homelessness through volunteer-driven outreach and social services focused on health, housing and independence.

“Bridges Outreach is the partner we’ve been looking for to expand Shifman’s goal of corporate social responsibility. Not only does it allow us to spread our mission of making a difference in lives through quality sleep, but we can provide opportunity to rebuild lives in our community,” said Bill Hammer, Shifman president.

Shifman recently made its first donation of new mattresses to Bridges Outreach. One of them went to a man who had been homeless for the past 13 years. Hammer, Shifman marketing director Alison Minella and coordinator Kylie Feldman, along with Hammer’s daughter Ava were present when he was introduced to his new home. 


Watch the video.


“One of the big challenges we face after we’ve secured housing is that there is no furniture,” said Richard Uniacke, Bridges Outreach president. “To know that we have a partner who can help make sure the individual is moving in with a bed is a really big step with the dignified experience they want. It’s a key component and something we don’t take lightly.”

As part of the philanthropic partnership, Shifman plans to provide employment opportunities for Bridges Outreach constituents at the company’s headquarters and factory in Newark.

“As a family-owned and operated company for nearly 130 years, the Shifman Mattress Co. values and culture can be foundational for individuals and families,” said Hammer.

Uniacke emphasized there are many opportunities for corporate partnerships, including street outreach, packing events for lunches and hygiene kits and additional supportive housing elements of dignified furnishings.

For more information, visit shifman.com and bridgesoutreach.org

About Shifman Mattress Company: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 129 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction.

About Bridges: The mission of Bridges Outreach is to end homelessness through volunteer-driven outreach and individual case management focusing on health, housing, and independence. They do this by forming relationships with those experiencing homelessness while meeting their most urgent needs.

June 15, 2022/Industry
Tags: Shifman
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

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