Shifman Mattress Company Moves to New High Point Showroom

Shifman Mattress Company has announced the grand opening of its High Point showroom at 315 Fred Alexander Place. The new location on the second floor above Sherrill Furniture and adjacent to Mr. & Mrs. Howard offers increased access and visibility for high-quality furniture buyers.

The new space is 47% larger which will enable the company to showcase its entire product portfolio including the luxurious Masters Collection, the newly updated Vintage Collection, Pure Comfort latex line, and the Platform Bed mattress collection. The showroom brought the opportunity to upgrade the overall presentation of the brand. Stretched canvas wall art will feature Shifman’s unique natural materials and handcrafted processes. In addition, new top-of-bed designs will dress every mattress elevating the overall look of the product line.

2016 marketing initiatives include a new website, logo refresh, video and TV production, and a partnership with professional basketball players to publicize the Shifman brand and its new Athletic King size offering. Many people, not just professional athletes, have difficulty finding a mattress to fit their size. Based on New York Knicks rookie Kristaps Porzingis’ need, Shifman added Athletic King to its size portfolio. This mattress size measures 80 inches wide by 98 inches long, 18 inches longer than a standard king.

“Our new showroom and marketing initiatives are consistent with our long-term strategy to support our valued customers and continue to expand into new markets,” stated Bill Hammer, president. “It is my vision to make Shifman quality products available to more consumers through partnerships with the finest furniture and department stores in the country.”

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About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 122 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction.