Shifman Hires Sales Veteran

Luxury mattress manufacturer Shifman Mattress recently hired veteran sales professional Diana Genshock to manage its growing Southwest business.

Genshock brings 18 years of sales experience to her new Shifman role as Southwest territory sales manager, including retail and wholesale operations, training and sales management roles in the furniture, technology and luxury consumer goods markets. She will report to Lisa Frey, Shifman national sales director.

Diane Genshock

"Diana's diverse professional background and strong business acumen will be an asset to Shifman's growth in this key market,” said Frey. “She has a proven track record of building strong and profitable business relationships throughout her entire career, which brings great value to our existing and potential retail partners and the distinctive Shifman brand."

Prior to joining Shifman, Genshock was e-commerce account manager for furniture resource Abbyson Living with key account responsibilities including marketing, production, inventory flow and online sales. Her career includes serving in sales and operations for companies such as Peloton Interactive, Macy’s, Kauffman’s Department Store, Cort Furniture and Swarovski North America.


About Shifman Mattress Company

 Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 128 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction.