SHEEX, a luxury performance sleep brand, will introduce its new showroom at the summer Las Vegas Market.
The modern and refined showroom will be located in the World Market Center, July 29- August 2, in building A, Room 750 located at 495 Grand Central Parkway in Las Vegas, Nevada. On display will be a complete product range for sleeping comfort.
“SHEEX is most famously known for our patented performance bed sheets, but we offer performance sleep products that encompass the entire sleep experience,” said Susan Walvius, Co-Founder and Co-CEO of SHEEX.
“All of our SHEEX products start with innovative and ridiculously soft fabrics that feel great against your skin,” added Michelle Brooke-Marciniak, Co-Founder and Co-CEO. “From sheets to comforters, pillows, sleepwear, even a SHEEX mattress, everything we do is designed to perform with your body and keep you cool, dry and comfortable while you sleep.”
According to Bryan Umiker, SHEEX Chief Merchandising Officer, the new showroom will exemplify the ideal retail representation of the SHEEX brand. “No other brand addresses the entire sleep experience like SHEEX, and our showroom will help retailers see how powerful this cross-category presentation can be at point of sale,” Umiker said.
Also on display will be the new SHEEX television brand campaign, which according to Kent Mora, SHEEX Vice President of Consumer Marketing, will begin to air nationally this fall. “We’re very excited by our test results,” said Mora. “It’s clear that our television ads are creating an emotional bond between consumers and our brand, and we anticipate a strong response as we rollout our national campaign.”
In addition to debuting the new showroom, SHEEX PERFORMANCE will introduce several new product lines at Summer Market. “We have new versions of our proprietary and patented performance bed sheets that are unlike anything you’ve felt before,” said Umiker. “They are the intersection of performance and luxury, smooth-faced and slick to the touch with modern performance technology that cools your skin.”
About SHEEX | SHEEX, Inc.: SHEEX, Inc. is the world’s first performance fabric bedding and sleepwear company with globally patented technology that provides optimal thermal conditions for deeper sleep powered by SLEEP•FIT Technology. Inspired by the feel and breathability of athletic performance fabrics, Co-Founders Michelle Brooke-Marciniak and Susan Walvius, shook up the bedding world in 2007 by inventing a completely new “Performance Bedding” category in home textiles through breathable, stretchable, moisture-wicking technical fabrics. Since their initial invention, SHEEX has grown from performance bed sheets to a mattress line plus a full “top of the bed” and sleepwear line. SHEEX is featured in Bed Bath & Beyond, department stores, specialty stores, and mattress and furniture retailers in North America and is expanding to bring the brand and products worldwide.