Serta Simmons Bedding Opens New Manufacturing Plant In Connecticut

Serta Simmons Bedding has announced the opening of its new plant in Windsor Locks, Conn. The new plant is home to more than 240 employees, many of whom transferred from its former plant in Springfield, Mass. The move comes as part of SSB's plans to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the U.S. market: Serta and Beautyrest.

"We're excited to have opened a new, larger facility in Windsor Locks, which is an important step in our strategy to increase manufacturing capacity," said Michael Traub, CEO of Serta Simmons Bedding. "By introducing new technology, adding headcount and moving to larger facilities, we're better positioned to support our retail partners' great consumer demand in the Northeast region."

The plant, which is 268,000 square feet and double the size of the former plant in Springfield, is the second of four new manufacturing facilities SSB intends to open by the end of this year. Products assembled in the Windsor Locks facility are shipped throughout the Northeast region, fulfilling orders generally in less than 72 hours.

In addition to Windsor Locks, SSB has recently opened new, larger plants in Houston, Texas, and Moreno Valley, Calif. The company also has plans to open a new plant in Seattle, Wash. later this year. SSB also intends to relocate to new corporate headquarters in Doraville, Ga. by early 2019. The move will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

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About Serta Simmons Bedding, LLC : Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta, which has five other independent licensees, and Beautyrest. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada.