STORIS’ latest release of its eSTORIS eCommerce Platform enables retailers to increase their average online order value through non-inventory SKUs such as product warranties and protection plans. Through STORIS’ centralized database, retailers can use established product associations and automatically sync warranties and their descriptions to available web products on eSTORIS.
If a product has a warranty available, it will be noted on the product’s page. Then, during the first phase of the checkout process, customers will be able to select from any available warranty options for that product or decline a warranty plan. Warranties can be added to each applicable item in the customer’s cart and to individual pieces within a Soft Kit. The price of the warranty will be shown in a subtotal area of the customer’s shopping cart. The integration ensures that warranties are priced properly and accounts for discounts added and tax calculations during the checkout process.
Another key enhancement of eSTORIS 41.5 is the ability to display a real-time “Available to Promise” (ATP) or “Available to Customer” (ATC) date for Ashley Furniture Industries’ merchandise. This allows customers to ask, “When Will This Be Available?” right on the Product Details page. ATP/ATC calculations are based on the customer’s location. The customer can enter their zip code or “Use My Current Location” via Google geolocation.
Finally, STORIS’ Unified Commerce Solution promotes cross-channel functionality to close sales. A new feature enables price tags to be printed with a QR code. If a customer is shopping in-store and wants to validate their choice with a remote family member before purchasing, this new feature adds a layer of convenience to their shopping journey. Instead of manually typing information on the product or sending photos, the in-store consumer can scan a QR found on the product’s hangtag. Scanning the QR code creates a mobile pop up prompt asking the customer if they want to visit that product’s webpage. Further, a link to the product page is automatically created and can be sent via a text message.
About STORIS: Founded in 1989, STORIS continues to be the leading provider of Retail Software Solutions and Services to the home furnishings industry. Over 400 clients utilize STORIS’ Unified Commerce Solution, which includes point of sale, eCommerce, mobile POS, CXM, inventory management, merchandising, kiosk, business intelligence, supply chain management, accounting, and more.