Reverie To Unveil New Las Vegas Showroom

Reverie will welcome retailers into its remodeled and redesigned showroom in World Market Center at the Winter Las Vegas market. The space will feature unique sections to display each product line and, for the first time, dedicated meeting space and a refreshment center open to all showroom visitors.

Upon entering the showroom, visitors will immediately note the addition of lifestyle imagery and technology-savvy touches. The space’s blue and white color scheme will be accented with touches of orange, in keeping with their new branding and updated logo, evoking a light, airy and open feel, reflective of the brand’s lifestyle-inspired space and tagline—“Sleep Well Tonight. Live Better Tomorrow™.” Additionally, it will feature a complimentary refreshment center and meeting area.

The carefully planned and executed refurbishment to the space was spurred by feedback from the brand’s staff and salespeople and is a direct response to their knowledge of what best serves the brand’s products and visitors to the showroom space. The soothing, open space will feature a redesigned floor plan, including unique and devoted areas for each product line, intended to allow visitors to better navigate throughout the showroom, view and access Reverie’s innovative products.

“We listened very carefully to the suggestions of the Reverie sales team and worked to create a beautiful new space that will suit the needs of both our team and the retailers and partners who view our product and space,” Reverie President and CEO Martin Rawls-Meehan stated. “Opening up this new, light and modern space, and the inclusion of the refreshment station and meeting area will better allow our visitors to experience our newest and most sophisticated products and accessories.”

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About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.