Reverie Promotes Nick Colello To Director Of Sales Training

Reverie, a leader in the sleep technology category, enhanced its dealer training program with the promotion of Nick Colello to national director of sales training. In his new post, Colello will oversee an expansion of the company’s training team and work with its regional retail trainers to better address consumer questions about adjustable bed bases and the benefit the products deliver for better sleep and improved health and wellness.

“Nick has built a reputation among our retail partners for being an engaging trainer who truly understands the people and the unique business needs of every store,” said John Wanat, vice president of sales at Reverie. “As we expand our training team to accommodate our growing list of dealers selling our sleep systems, he will be able to share his passion for our business more widely.”

Colello joined Reverie in 2017 as a sales and support trainer and has overseen product launches and other training efforts at several major retailers, including Rooms To Go, Raymour & Flanigan and Sleep Country Canada.

Nick Colello

Before joining Reverie, he spent more than a decade at Liverpool, New York-based Raymour & Flanigan in a variety of management, sales, training and recruiting posts, including store manager and showroom manager. Earlier, he spent more than 12 years working for a national restaurant chain with responsibilities that included regional management, service contract negotiation, staff recruitment, development, auditing and training.

“As Reverie continues to lead the industry with its cutting-edge sleep products, the need for world-class sales training has never been greater, and I’m honored to lead this expanded program,” Colello said. “It will help our retail partners build on their success in this dynamic category.”


About Reverie: Located in Bloomfield Hills, Michigan, and founded in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s newest offering, Sleep Coach, provides consumers personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.