After launching a new and innovative advertising program which captured several design awards for its marketing communications, sleep products manufacturer Reverie has elevated an executive to support its investment in marketing. Deena Gardner has been promoted to director of marketing. In her new position, Gardner drives the company’s overall marketing strategy and manages the development and execution of marketing, public relations and branding.
“Reverie has historically been known for our innovation, design and quality,” said Lisa Tan, chief marketing officer of Reverie. “Deena is one of our company’s leading strategic thinkers and managers, so having her champion our marketing effort assures its direction and success. She has great passion for our brand and that makes her the perfect leader for our marketing team.”
Prior to her promotion, Gardner was trade marketing manager for Reverie. She joined the company in 2015 and has worked to develop customized marketing programs to support the brand’s growth. Before joining Reverie, she had more than 14 years marketing experience with a background in agency marketing for range of clients in automotive and consumer brands.
“Our marketing team is focused on sharing Reverie’s incredible brand proposition with our retail partners and consumers,” Gardner said. “The team will continue to creatively share benefits our products deliver in helping consumers live better lives through healthy sleep.”
About Reverie: Founded in Bloomfield Hills, Michigan, in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell™ latex foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s newest offering, Sleep Coach™, provides consumers personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.