Reverie Outfits Celebrity Cruises with Customizable Comfort

Celebrity Cruises Stateroom with Celebrity's eXhale BeddingReverie brings its luxury sleep experience to the high seas through a unique partnership with Celebrity Cruises®. The collaboration aims to deliver vacationers better sleep during their cruise experience. Reverie has already outfitted four of the company’s 11 ships with Celebrity eXhale™ bedding by Reverie. The fifth ship, Celebrity Constellation® will add customizable mattresses for every suite and stateroom onboard prior to the ship’s May 2013 re-launch.

Celebrity Constellation’s more than 2,000 passengers will enjoy the comfort of Reverie’s 10-inch Dream® mattress in suites, and the 8-inch Dream Lite® mattress in staterooms. The Dream Sleep Systems™ feature patented air cylinder technology that allows guests to adjust the level of firmness in their mattress. Perfect for couples, each side of the bed can be re-configured at different firmness levels to accommodate varying sleep preferences.

“Sleepless nights on a less-than-comfortable mattress are a common vacation complaint, understandable when the goal of getting away is to feel relaxed, rejuvenated and well-rested,” said Reverie President and CEO Martin Rawls-Meehan. “Our partnership with Celebrity Cruises tackles this problem head-on by offering guests luxury mattresses they can easily adjust and customize to meet their specific needs. Together, we’re investing in a good night’s sleep for guests, in order to help them enjoy their cruise experience even more.”

Celebrity eXhale Bedding Website ImageIn suites and staterooms alike, Celebrity’s guests have access to in-room brochures offering details about the eXhale bedding. An invitation to enjoy the eXhale experience every night is included, providing guests information to purchase a Reverie Sleep System for their home. The invitation is supported by a dedicated eXhale bedding website with additional information on the mattresses and adjustable foundations as well as the 101-night, risk-free trial.

“This partnership allows us to reach potential customers in an unconventional way by offering them the ultimate rest-test. That’s a pre-purchase experience that simply can’t be matched,” added Rawls-Meehan.

In honor of the Celebrity Constellation relaunch, Reverie will offer a special promotion on its Celebrity eXhale bedding. Cruisers who purchase a Reverie Dream mattress between May 1and July 1, 2013 will receive a free Deluxe adjustable foundation.

In 2012, Celebrity Reflection™ was the first ship to include a Dream Mattress and a Reverie adjustable foundation featuring “Made for Mobile™” technology in its suites. Guests who stay in Celebrity’s stunning Reflection Suite also have an in-room iPad that can be used to wirelessly control the adjustable base as well as other bedroom appliances using Reverie’s patent protected remote app.

While cruisers on Celebrity Infinity, Celebrity Millennium, Celebrity Summit and Celebrity Reflection are already sleeping on Reverie Dream and Dream Lite mattresses, a schedule is in place to outfit each of Celebrity’s 11 ships with eXhale bedding.

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About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and directly to consumers. The company operates facilities in Massachusetts, Michigan and New York, where production, distribution, and research and development take place. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.

About Celebrity Cruises: Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers' precious time. Celebrity Cruises' 11 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL).