Reverie has signed a High Point Market lease and will open its first permanent showroom at the upcoming fall show. The company, which has been exhibiting at High Point in temporary space since 2012, says that the 2,000 square foot space is large enough to accommodate its growing product line of adjustable bed bases, mattresses, and made-for-mobile accessories.
Designed with the Reverie tagline in mind – “Sleep Well Tonight. Live Better Tomorrow,” the new showroom will have a similar look and feel to the company’s space in Las Vegas and will feature multiple merchandising room vignettes which can easily be replicated on a retailer’s showroom floor. Imagery featured will focus on the healthy restorative sleep for which Reverie is known, the company’s forward-thinking innovation that creates a friendly environment for both relaxing and working from bed, and highlight its official sleep and recovery sponsorship of the National Pro Grid League’s (NPGL) New York Rhinos and other outlets which emphasizes the value of sleep as part of a rounded exercise program and healthy lifestyle.
“As our footprint continues to grow within the sleep products industry we are seeing more and more interest from current and potential customers in the southeastern part of the country – many of which do mot make it to the Las Vegas show. By putting down permanent roots at High Point Market, these retailers have the opportunity to experience our innovative products first hand,” said Reverie President and CEO Martin Rawls-Meehan. “This showroom will allow us to present our full product line-up of complete sleep systems.”
For more information, visit www.reverie.com.
About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.