Reverie Names Sales Lead To Oversee International Growth Strategy

Diane Abell ReverieLooking to expand its international retail network, sleep systems manufacturer Reverie has named Diane Abell international sales and marketing manager. In her new role with the company, Abell will lead the company’s international growth strategy.

Prior to her promotion, Abell, a three-year veteran with Reverie, was national director of sleep essentials. Before joining Reverie in 2014, Abell was the director of global pillow sales for Latex International.

Abell reports to John Wanat, vice president of sales for the Wholesale Division of Reverie.

“Our retail partners rely on us for great product, service, quality and our commitment to expanding market size,” Wanat said. “Diane holds a true understanding of the intricacies of the international marketplace, and we’re confident that she’s the right team member to execute our global marketing strategy.”

Abell is charged with growing the international sales of all of Reverie’s extensive product line, including its technology-filled adjustable foundations, mattresses and family of sleep accessories.

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About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Bloomfield Hills, Mich., while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.