Reverie Increases New York Presence With New Buffalo Office

Reverie has opened a new office in Buffalo, New York to accommodate its rapid growth. With this new location, the company is increasing the size of its operations in Erie County, where in 2013 it added a 120,000-square-foot manufacturing, assembly and distribution center in Eden, N.Y.

Reverie Buffalo Office - ExteriorLocated in a former soap factory in the city’s vibrant Larkinville neighborhood, the additional 10,000-square-foot office space will house finance and accounting, wholesale sales, human resources, IT, customer service and operations employees. With the option to expand the space to 15,000 square feet, Reverie expects to have between 50 and 60 team members in the downtown office space within the next two years—and up to 75 over the next five years. Reverie already has a significant number of team members working out of the Eden facility, some of whom will transfer to Buffalo and some of whom will remain in Eden.

“We have been steadily growing our operations in the Buffalo area for many years,” said Lisa Tan, chief marketing officer for Reverie. “We find the workforce to be great, and the city and regional economic development offices to be exceptionally friendly to business. Our new office is right in line with our corporate culture and the vibe we want to portray for our employee family, our wholesale partners and our consumers.”

The Larkinville area has undergone a transformation from empty warehouses and vacant lots to a lively area in downtown Buffalo, filled with restaurants, entertainment and green spaces. Reverie’s new office space features exposed brick walls, open work spaces, a nap room outfitted with Reverie beds and a spacious café all designed to foster teamwork, brainstorming and creativity.

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About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Bloomfield Hills, Mich., while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.