Reverie is further expanding its business into sleep accessories with the appointment of 35-year industry veteran Diane Abell to the position of accessory product category manager. In this newly created role, she will be responsible for the bedding accessory program development and sales, initially including pillows, sheets, mattress protectors and mattress pads, all to be marketed under the Reverie brand.
Abell comes to Reverie from Latex International, where she was most recently the director of global pillow sales. Earlier in her career with the Talalay manufacture, she was director of component sales.
“We believe that Diane’s extensive knowledge in the bedding industry can help us grow a strong pillow and accessories program. She has a great track record in developing new businesses and training across many different platforms and programs, which makes her uniquely qualified for this role. We are thrilled at the opportunity to have Diane work with us,” said Reverie President and CEO Martin Rawls-Meehan.
For more information, visit www.reverie.com.
About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.